In this special episode, Lotte Capewell takes us inside the vibrant world of the Affordable Art Fair in Battersea, sharing her firsthand experience of the energy, conversations, and connections made throughout the day. From the variety of artwork on display to conversations with gallerists and collectors, Lotte paints a vivid picture of what makes these fairs so essential to the art world.

We discuss the changing face of collectors, the importance of personal connections, and how art fairs bring the community together in ways that galleries or online platforms simply can't match.

Plus, we unveil how Gallery View CRM is expanding its impact—not just for galleries, but for art fair organisers, event committees, and exhibition teams—providing an intuitive, dynamic solution to manage contacts, sales, and relationships all in one place.

🎙️ Whether you're a collector, artist, gallerist, or event organiser, this episode is packed with insights you won't want to miss.

In this exciting episode of The Gallery View Podcast, we dive deep into the world of artist-led exhibitions with George Herbert, the Marketing Manager for Art Space. With over 13 years of experience in the art world, George offers invaluable insights into the planning, challenges, and marketing strategies involved in organising a first-time artist-led exhibition.

The episode kicks off with a discussion on the inspiration behind the title "Vision to Venue", as George shares what makes this exhibition unique compared to traditional gallery-curated shows. We explore the artist-led approach, the decision-making behind artist selection, and the challenges of balancing creative freedom with the logistical demands of bringing an exhibition to life.

As the conversation moves forward, George reveals the marketing strategies being employed to promote the exhibition, from social media and PR to partnerships and outreach to collectors. We also touch on the digital tools helping to enhance audience engagement, with a particular focus on the role of CRM systems in managing client relationships and facilitating online previews.

The final segment of the episode focuses on the expectations for the exhibition, including how success is measured in terms of attendance, sales, and artist exposure. George also shares key lessons learned throughout the planning process and offers advice for galleries considering hosting their own artist-led exhibitions.

As George and Lotte discussed, the success of an artist-led exhibition doesn't end when the event wraps up. To truly capitalise on the connections made and sales opportunities, it's essential to have a solid system for post-event engagement. This is where Gallery View CRM comes in. With its tailored tools for managing client relationships and tracking sales, Gallery View CRM helps galleries stay organised and maintain meaningful connections long after the exhibition has ended. Whether it's sending personalised follow-ups, managing new leads, or tracking ongoing sales, Gallery View CRM ensures that your gallery continues to grow and thrive well beyond the event itself.

If you're an art gallery owner or enthusiast looking to explore the world of artist-led exhibitions, this episode is packed with essential insights and practical advice. Tune in to hear George's thoughts on how to successfully transition from vision to venue and ensure your exhibition makes an unforgettable impact.

Be sure to follow Art Space for updates on this exciting new venture!

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Join Lotte and Neil on Episode 14 of The Gallery View Podcast as they explore the evolving landscape of art fairs. In this insightful discussion, they dissect whether art fairs are replacing traditional galleries or complementing them, offering unique perspectives on the role of fairs in the art market today.

They delve into the reasons behind the explosive popularity of art fairs, from creating urgency and excitement among buyers to the globalisation of the art world. Neil and Lotte also discuss strategies for galleries to leverage art fairs strategically, using them as a launchpad for client relationships and integrating digital tools like Gallery View CRM to enhance follow-up and engagement.

Discover how art fairs serve as a magnet for new clients and learn effective methods to convert one-time fair visitors into long-term gallery patrons. Whether you're a seasoned gallery owner or contemplating your first art fair, this episode provides actionable insights to maximise your presence and sales at these influential events.

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