GTM AI teams break down the moment you try to scale beyond a few workflows into real operations.

David Arnoux is a fractional GTM AI strategist who sits inside companies building AI implementation, not just advising.

He runs Gen AI Circle (400+ heavy AI adopters) and has worked with scale-ups and enterprise companies transforming their go-to-market teams with AI.

In this episode of Business AI Explained, we break down how AI-native GTM teams actually work, what the team structure looks like, and why the best ones now run a 3:1 ratio of developers to marketers.

We cover:

• How to audit a company's AI readiness (and the red flags that mean they're not ready)
• The maturity levels of AI implementation: from basic prompting to autonomous loops
• Performance marketing as a self-learning loop (campaigns that optimize themselves)
• Why "repo ownership" is now strategic power, the person who controls context controls outcomes
• The 3:1 developer-to-marketer ratio in cutting-edge GTM teams (and why AI is literally the third team member)
• Buy vs. build framework: when to use off-the-shelf tools vs. building custom
• The two internets theory: one for humans (doom scrolling), one for agents (decision-making)
• Why SEO is becoming "programmatic listicles" to game LLMs
• The revenge of the 1950s: why authenticity, friction, and in-person events matter more than ever
• How to work remotely while transforming companies (90% remote, 10% in-person)

This conversation is for CMOs, CROs, GTM leaders, and operators who need to figure out how AI actually fits into their team structure, not just tools, but people.

Episode length: ~45 minutes

👤 ABOUT THE GUEST

David Arnoux

Fractional GTM AI Strategist | Founder, Gen AI Circle

Works with scale-ups and enterprise companies on AI GTM transformation.

Builds ventures through Humanoids studio (including ViralBrain.ai)

→ LinkedIn: https://www.linkedin.com/in/davidarnoux

→ Company: https://www.heyarnoux.com/

→ Community: https://www.thegenaicircle.com/

🔗 WORK WITH VLAD

If you’re implementing AI in your operations and want hands-on help building real workflows:

👉 https://www.elementsagents.com/

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New episodes every Tuesday.