In this episode of Futurise, Rob Price is joined by Steve Bustin, Chair of the Board of Trustees for the Hardy Plant Society, for a conversation that begins in the garden — and ends in the boardroom.

“Over the garden fence” is how knowledge used to be shared: informally, experientially, and across generations. Gardening expertise — like much business expertise — is rarely written as technical documentation. It is contextual, tacit, and learned through experience.

As organisations adopt AI and agentic systems, a similar challenge emerges: how do we translate deep domain knowledge into language that AI systems can understand — without losing meaning in the process?

This episode explores:

• How expert knowledge is traditionally passed down between generations

• Why tacit expertise is difficult to encode into AI systems

• The language gap between business specialists and AI technologists

• What agentic AI might mean for capturing and applying domain expertise

• Why successful AI adoption depends as much on terminology as technology

By deliberately using language that would resonate with gardeners rather than AI engineers, this conversation highlights a wider leadership lesson: AI systems only become valuable when they can engage meaningfully with real-world expertise.

If you’re a founder, investor, or executive navigating AI adoption, this episode offers a fresh perspective on knowledge transfer, AI leadership, and the future of artificial intelligence in practice.

Comments are open — where do you see gaps between business expertise and AI terminology in your organisation?

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This episode is dedicated to Jeune Price (1941-2023), passionate gardener and long time member of the Hardy Plant Society.

Agentic AI is evolving rapidly — moving from copilots and automation tools to autonomous systems that can plan, decide, and act over time. As agentic systems become more capable, questions around AI safety, alignment, and governance become critical for founders, investors, and enterprise leaders.

In this special episode of Season 2, Rob Price speaks with Nell Watson — AI ethics researcher, author, and Chair of the Safer Agentic AI Safety Experts Focus Group at IEEE — about what building safer agentic AI means in practice.

The discussion explores:

• How agentic AI systems are being developed and deployed today

• Where organisations underestimate AI safety and alignment risks

• What responsible AI governance looks like for agentic systems

• How principles such as alignment, epistemic hygiene, and bounded goals translate into real products

• Why leaders should engage with AI safety before regulation forces the issue

As the future of AI shifts toward increasingly autonomous and agentic architectures, what does “safe enough” really mean — and who decides?

If you’re building, funding, or adopting agentic AI, this conversation will help you think more clearly about responsible AI development and long-term trust.

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Futurise explores Agentic AI, AI leadership, Responsible AI development, AI governance, and the future of artificial intelligence for founders, investors, and enterprise leaders.

In this episode of Futurise, Rob Price speaks with Professor Michael Wade about how leaders can take meaningful, responsible action on AI without waiting for certainty — and without exposing their organisations to unnecessary risk.

As AI technology evolves rapidly — from generative AI to agentic systems — many organisations struggle with how to develop an effective AI strategy while markets are still shifting. The conversation explores what responsible AI leadership looks like in a fast-moving environment, and why deliberate action is often safer than paralysis.

In this episode, we discuss:

• Why traditional AI strategy frameworks break down in rapidly evolving markets

• How leaders can act on AI without locking themselves into the wrong decisions

• The difference between safe progress and reckless acceleration

• What “beyond agentic AI” might mean for enterprise organisations

• How to assess AI market risk as conditions change

Professor Wade advises senior leaders on digital transformation and AI as Professor of Strategy and Digital at IMD Business School, helping organisations balance speed, responsibility, and long-term value creation.

If you’re a founder, investor, or executive navigating AI adoption, this episode offers a practical lens on AI governance, AI risk management, and leadership in the future of artificial intelligence.

Subscribe to Futurise for conversations on Agentic AI, AI leadership, responsible AI development, and the future of AI.

Futurise explores Agentic AI, AI leadership, Responsible AI development, AI governance, and the future of artificial intelligence for founders, investors, and enterprise leaders.