Future of Work: Making the Office Worth the Commute copertina

Future of Work: Making the Office Worth the Commute

Future of Work: Making the Office Worth the Commute

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 What if the future of work were about giving people a rela benefit for getting back to the office? On Thursday 24 September, the first International Workplace Summit (IWS 2026) took place at the Campus Cyber in La Défense, Paris. The audience was made up of corporate real estate directors, workplace and facility managers and HR heads from all over Europe, all there to tackle what sounds like a simple question. What needs to change in the way we design and run workplaces? It is anything but an academic question. Since Covid, the way we behave has changed, and society is shifting faster than ever. People now like to talk about a BANI world (brittle, anxious, non-linear, incomprehensible). The acronym is a blatant overstatement, but there is some truth behind it. The years before 2010 were fairly stable, and since then one disruption has followed another at breakneck speed. What we still need to give young people is a future worth working for, not just doom and gloom or a sales pitch for the latest tech. Here is my take on that morning in La Défense. IWS 2026: Making the Office Worth the Commute Future of work? On Thursday 24 September, the first International Workplace Summit (IWS 2026) was held at the Campus Cyber in La Défense. Artificial intelligence is at the heart of the future of work. We have been writing about it on Visionary Marketing since 2016, long before large language models came along and sparked something close to mass panic, helped along by the tech giants who keep telling us chatbots are about to wipe out humanity. IWS 2026: what does the future of work look like? And will the office be worth the commute? These predictions are overblown, as Forrester’s J.P. Gownder told us a few months ago. Still, something is clearly going on, and the IWS morning gave us three takes on it which, put together, paint a pretty full picture of the future of work. First a diagnosis, then a tech pitch, and finally a vision. And God knows we all desperately need such a vision. Future of Work at The Campus Cyber A pet project of Emmanuel Macron’s, the Campus Cyber opened on 15 February 2022 in La Défense. It sits in the Eria tower, easy to spot thanks to its petal-like shape, and is home to some 1,800 people, including teams from ANSSI, France’s national cybersecurity agency. Around a third of the building is made up of collaborative spaces open to the whole sector, where big corporations, start-ups, government agencies, schools and research labs rub shoulders. The interior was designed by Projective Architecture, which took care of client-side project support, space planning and design and build on some 208,000 sq ft (19,300 m²) of the tower’s 280,000 sq ft (26,000 m²) and 13 floors. That includes the restaurants, a library, event spaces, a showroom and terraces. A Former Labour Minister’s Diagnosis at IWS 2026 The former French Labour Minister, who spent earlier stints at Danone and 3DS, brought out a graphic novel on the subject in 2025 with journalist Mathieu Charrier and artist Nicoby, Travailler demain (“Working Tomorrow”, in French). She asked the audience to “zoom out” from the workplace for a moment and look at the decade ahead. As she sees it, four waves are hitting us at once. AI, going green, demographics and our changing relationship with work. Fopremer French Ministry of Labour Muriel Pénicaud at IWS 2026 sharing her views about the future of work. Three numbers show how big this is. According to the IMF and the OECD, AI will affect 50 to 70% of jobs in developed economies over the next ten years, and by “affect” she means “destroy, create or transform”. The World Economic Forum reckons two thirds of the jobs our kids will do don’t exist yet. The third figure is the least known and the most striking. Since the late 1980s, the OECD has been tracking how long the skills students pick up in vocational higher education stay useful. A generation ago, the answer was thirty years. Today, it is apparently two. Muriel Pénicaud draws the obvious conclusion. The old model of studying first and working afterwards is dead, and we will all be learning for the rest of our lives. Mind you, I have a feeling the best people have always worked that way. Is it really that new? IWS 2026 host Lionel Cottin with Carole de Crozet and Jérôme Galletti. 10 trends showing us a desirable future of work What Is Really New What is genuinely new is who bears the brunt. Earlier waves of automation targeted factories. This one is aimed first at white-collar workers, back-office functions, finance, HR, marketing and middle management, which she calls “the glue that holds companies together”. She sees an opportunity here, getting rid of the drudgery, and a risk, losing sight of why our work matters. A large teaching hospital in Montreal shows how this can play out. It brought in AI to handle its logistics and saved around 25 to 30%. Instead of pocketing the money, management put that ...
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