Future Commerce copertina

Future Commerce

Future Commerce

Di: Phillip Jackson Brian Lange
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Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus©2026 Future Commerce Economia Filosofia Gestione e leadership Leadership Marketing Marketing e vendite Scienze sociali
Episodi
  • Your Front Yard Is Home Depot’s Homepage: Inside Skelly’s Legacy and Halloween Creep

    Your Front Yard Is Home Depot’s Homepage: Inside Skelly’s Legacy and Halloween Creep
    Oct 14 2026
    Aubrey Horowitz, Merchant of Decorative Holiday at The Home Depot, is on the show to talk about the viral skeleton that set the Halloween decor bar 12 feet high. Aubrey shares a behind-the-curtain look at how Home Depot designs its seasonal assortment for America’s front lawns, shaped by a vocal community of haunters who shop earlier and earlier each year. Plus, we walk through Skelly’s ground-up development with suppliers, the future of app-controlled animatronics, the moving target of nostalgia (the ’90s are vintage now, but won’t be for long), and why the best feedback loop in retail is a customer base that never stops posting.Icons Like Skelly Market ThemselvesKey takeaways:Halloween enthusiasts finish planning by August, pulling seasonal demand into summer.Haunting is a mindset more shoppers are embracing. Home Depot is meeting growing demand by building collections year over year based on public feedback.Nostalgia never goes out of style, but which era defines the trend keeps shifting. Skelly brought haunted-house-scale giants to retail and turned yard decor into a creative medium.“You can all shop at the same retailer, and then come out with a completely unique and completely different haunted yard scene.” — Aubrey Horowitz“How do I deliver a product that you may not know that you want yet, while also delivering the thing that you’re asking for?” — Aubrey Horowitz“In many ways the front yard is like the homepage of people’s lives.” — Brian Lange“We just had no idea that [Skelly] would take off and that people would wanna dress him up for all the holidays and leave him up year round.” — Aubrey HorowitzIn-Show Mentions:Skelly, The Home Depot’s 12-foot skeletonAssociated Links:Insiders 210: Spooky Commerce: What Halloween Shopping Trends Tell Us About Modern CultureConsumers are Overindulging on Halloween. Disney is Meeting the Moment.The Senses: Aug-tober is HereInsiders 239: The “Quiet Season” Fallacy: Why Waiting for Black Friday is Destroying Your Retail BusinessField Notes: Holiday Edition: Spirit ChristmasInsiders 040: Nostalgia as a Security BlanketEpisode 426: The 13th Month of RevenueEpisode 312: Barbenheimer: Nostalgia, Retail, Recall, and RelevanceJoin us at VISIONS Summit, November 3 at MoMACheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    29 min
  • Rewind: Everything, Everywhere, All at Once

    Rewind: Everything, Everywhere, All at Once
    Sep 23 2026

    Welcome to Future Commerce Rewind, where we revisit our deepest and most enduring conversations. This week, we're playing back our April 2025 conversation with Andrew McLuhan, grandson of Marshall McLuhan and director of The McLuhan Institute. Andrew joins Phillip and Brian to explain why his grandfather's ideas still hold up: the side effects of a technology tend to become its main effects, and the Global Village was never as idyllic as it sounds. AI has become a companion, an advisor and a shopping assistant. McLuhan's asks the core question: what do our new tools extend, and what do they change about us?

    Associated Links:
    • Get your ticket to VISIONS Summit: NYC
    • Check out Future Commerce on YouTube
    • Check out Future Commerce Plus for exclusive content and save on merch and print
    • Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
    • Listen to our other episodes of Future Commerce

    Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    1 ora e 48 min
  • Memorable Over Measurable: Retail’s Lost Wonders

    Memorable Over Measurable: Retail’s Lost Wonders
    Sep 30 2026
    Taste can’t be manufactured, so brands are hiring the people who have it. Writer and gr8 collab founder Emma Apple Chozick returns to talk with Phillip about her creative process (sans content calendar), building ShopMy’s Signals Substack on proprietary data, and what the long-gone BEST Products showrooms can teach us about designing retail spaces worth remembering.A Category of OneKey takeaways:Brands can’t manufacture taste; they’ve learned to partner with people whose judgment audiences already trust.Real editorial starts with an insight, question, or tension. Consumers today can sniff out a product pitch from a mile away — if a brand’s editorial isn’t valuable as standalone content, it’s not worth sharing. BEST Products’ SITE showrooms prove the best retail trades measurability for memory.Emma Apple Chozick: “Taste is obviously completely subjective. But when a brand resonates with a particular person’s taste, that’s not replicable. A brand can’t create that on their own. They can try, but it’s never gonna feel authentic.”Emma Apple Chozick: “I don’t know if the goal is actually ‘to grow.’ I think the goal is to work on really compelling projects that are aligned with what I’m interested in and can reach new people. But the goal isn’t always reach.”Phillip: “I don’t know that any of those [hot new channels] actually reflect culture. I think we bend culture to those things because that’s where we put capital, and an industry likes to talk about them because they’re new. But the people actually define what the culture is around the brand.”In-Show Mentions:Watch Emma’s BEST Products videoFind Emma Apple Chozick on LinkedIn and InstagramLearn more about gr8 collabExplore the archive of SITE New YorkRead Signals: A Publication by ShopMyWatch Surroundings on YouTubeRead Emma’s Dwell essay, “The Midcentury House That Raised Me”Listen to Emma’s first Future Commerce episode, Creating Credible Content and Community-Building CollabsAssociated Links:Read: Member Brief: Return on Experience and the New KPIs of Store DesignRead: Insiders #188: Architecting Desire: How Retail-Hospitality Hybrids are Changing ConsumptionRead: Substack and Retail’s New Media EraRead The Senses: “That’s a Great Collab”Listen: Where Culture Happens, Commerce FollowsVISIONS Summit at MoMA, New York City: Join us on November 3, 2026Watch: Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    37 min
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