Further Insights: Data-Driven Marketing for Small Businesses copertina

Further Insights: Data-Driven Marketing for Small Businesses

Further Insights: Data-Driven Marketing for Small Businesses

Di: Further Insights
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A proposito di questo titolo

Welcome to Further Insights, the podcast where data meets creativity to transform how small businesses grow online. Co-hosted by Andrew Schuster and Alfonso Colasuonno of Further Insights, this series dives into the strategies, tools, and stories behind successful digital marketing campaigns. From Google and Meta Ads to content automation and AI, we unpack actionable tips to help small business owners and marketers leverage data for smarter decisions and sustainable growth. Whether you’re a seasoned marketer or just starting your journey, Further Insights delivers practical advice and expert perspectives to drive results.

Further Insights, 2024
Economia Gestione e leadership Leadership Marketing Marketing e vendite
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    In this episode of the Further Insights Podcast, host Andrew Schuster sits down with Greg Cangialosi, a serial entrepreneur and investor, for an engaging conversation about his journey through the worlds of email marketing, venture investing, community building, and health tech.

    Greg shares his path from launching and selling Blue Sky Factory, a leading email marketing SaaS company, to co-founding Betamore, an entrepreneurial hub that shaped Baltimore’s startup scene. He also discusses his transition into healthcare technology with Twilight, a company dedicated to making life easier for caregivers of aging loved ones.

    🔹 Topics Covered:

    • The early internet days and how Greg built his first tech startup
    • Lessons from bootstrapping and selling a company without venture capital
    • How Betamore helped grow Baltimore’s startup ecosystem
    • Insights from investing in and mentoring early-stage companies
    • The role of AI in business and how it’s shaping healthcare
    • The future of caregiving and why family health management needs innovation

    This episode is a must-listen for founders, tech enthusiasts, and anyone navigating the healthcare system.

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  • Scaling Success: The Evolution of Mother’s Grille with Dave Rather
    Feb 28 2025

    In this episode of Further Insights, host Andrew Schuster sits down with Dave Rather, the owner of Mother’s Grille, a Baltimore-area restaurant chain known for its vibrant atmosphere, sports culture, and legendary Purple Patio Ravens tailgates. Dave shares the journey of building a beloved local brand, navigating shifts in marketing from print ads to social media dominance, and adapting to modern restaurant technology.

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    Tune in for an engaging conversation filled with actionable marketing advice, industry wisdom, and behind-the-scenes stories from one of Baltimore’s most recognizable restaurateurs.

    🎧 Listen now and gain insights to fuel your business growth!

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    19 min
  • Further Insights: Striking the Right Chord in Marketing and Music with Tom Starr | Ep. 4
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    In Episode 4 of Further Insights, we welcome Tom Starr, a Baltimore-based musician and the creative force behind the Tom Starr Band. Known for his dynamic performances and unique sound, Tom has built a loyal following in the competitive world of live music. This episode explores how artistry and marketing intersect to create a sustainable career in music.

    In this episode, you’ll learn:

    • Building a Brand as an Artist: How Tom balances authenticity with strategy to connect with his audience.
    • Navigating the Local Scene: Insights into the challenges and opportunities of being a musician in Baltimore.
    • Marketing for Musicians: Why storytelling, consistency, and community engagement are crucial for growing a fan base.
    • The Creative Process: A behind-the-scenes look at how Tom approaches songwriting and collaboration with his band.

    Whether you’re an artist, a marketer, or someone seeking inspiration from the intersection of creativity and business, this conversation offers valuable takeaways.

    🎸 Get ready for an inspiring and down-to-earth discussion about music, marketing, and making it in a competitive industry.

    --

    Guest Information: Tom Starr Musician, Tom Starr Band Baltimore, Maryland

    Explore Tom’s music and upcoming events: Tom Starr Band Website

    Subscribe to Further Insights for more conversations at the crossroads of creativity, strategy, and success!

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    24 min
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