Is your marketing strategy stuck in silos? In this episode of Full Funnel, host Rohit sits down with Jonathan Snow, Co-Founder of Avenue Z and the visionary behind The Snow Agency, to dismantle the outdated, channel-specific approach to marketing.

Jonathan shares his incredible journey from launching e-commerce brands to engineering a $200 million exit for a client by mastering a unified performance model. He reveals why separating paid media, PR, influencer marketing, and SEO is no longer a viable strategy for sustainable growth.

Dive deep into the future of customer acquisition as Jonathan unpacks the emerging field of AI Search Optimization (AISO). Discover why your brand's visibility on platforms like ChatGPT and Perplexity is the next competitive frontier and how to measure the impact that traditional analytics like UTMs are missing.

Tune in to learn:

✅ The critical flaws of a siloed marketing approach and how it limits scale.

✅ How to build a blended performance dashboard that ties directly to your P&L.

✅ Actionable strategies for influencer marketing that actually drive sales.

✅ The three pillars of AI Search Optimization (AISO): PR, SEO, and traffic.

✅ Why post-purchase surveys are becoming essential for tracking AI-driven discovery.

✅ The future of the agency model and the difference between strategy and execution in the age of AI.

Whether you're a CMO, a performance marketer, or an e-commerce founder, this episode provides a masterclass in building a resilient, full-funnel marketing engine that drives real business results.

Important Highlights:

0:00 Intro: Why the Siloed Approach is Broken

1:35 - Jonathan Snow's Journey from Dentist to Marketing Mogul

3:28 - Breaking the Silos: Creating a Truly Unified Agency

4:50 - Case Study: The $200M Exit Fueled by a Full-Funnel Strategy

5:59 - What is AI Search Optimization (AISO)?

9:04 - The Hidden Impact of AI on Brand Discovery

10:10 - The Secret to High-Performing Influencer Marketing

12:06 - The Evolution of UGC and AI-Generated Creative

15:00 - The Future of Marketing Agencies in an AI World

21:49 - The Most Overrated Marketing Metric

Connect with Madan Bharadwaj on LinkedIn: https://www.linkedin.com/in/drjonsnow

Connect with Rohit on LinkedIn: https://www.linkedin.com/in/rohitmah/

Learn more about Lifesight: https://lifesight.io/

🔔 Subscribe to Full Funnel for more conversations with the leaders shaping the future of AI in marketing!

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