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Former NBA player Kareem Rush joins The Austin Moss Show for a powerful conversation about reinvention, creativity, and ownership after the spotlight.

Most fans remember Kareem from his NBA career and his legendary run at the University of Missouri — but this episode focuses on what came next: building as a founder, creating as an artist, and thinking like an owner. Kareem shares how he transitioned from athlete to full-scale entrepreneur, why routine and discipline still drive everything he does, and how he’s using music + AI to expand what storytelling and creativity can look like in the modern era.

We also dive into the real stakes of NIL, why athletes must learn to build brands they actually own, and how Kareem is channeling college identity and nostalgia into his consumer brand University Spirits — proof that the next chapter can be even bigger than the first.

If you’re an athlete, creator, founder — or anyone building your second (or third) act — this episode is for you.

Episode Highlights
Life after the NBA & redefining success
Music, creativity, and AI-driven projects
NIL, branding, and ownership for athletes
Discipline, mindset, and elite routines
Building identity-based brands (University Spirits & beyond)
Why athletes should think like founders — not contract workers

Guest Bio

Kareem Rush is a former NBA player and University of Missouri Hall of Famer, now building across entrepreneurship and creative work. He’s launched ventures spanning music, AI-driven storytelling, NIL advising, and consumer brands — including the college-inspired bourbon brand University Spirits.

Connect with Kareem Rush

📷 Instagram: @kareemIrush
🌐 Website: https://rushventures.info

Connect with Austin Moss:

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Website: www.austinmoss.com

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