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How did an unnoticed and under-appreciated magazine editor in Wales overcome the challenges of building a multi million pound content agency serving major shopping centres across the UK?

In this episode:

• How Charlotte Laing transitioned from a freelancer to leading a team of over 50 people.
• The importance of storytelling in marketing and how to create engaging content that resonates with audiences.
• Strategies for scaling a business, including the challenges of recruitment, cash flow management, and maintaining quality as the team grows.
• Insights on navigating the competitive landscape of the agency world and how to stand out against larger firms.
• The role of AI in content creation and how to leverage technology while keeping the human touch in storytelling.

Charlotte also discusses her experience with the NatWest Accelerator program and the value of community support for entrepreneurs.

*Disclaimer: Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest.

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