Brett Christoffel is the Founder and CEO of All Y'alls Foods, a Texas-based company making plant-based jerky and bacon bits from whole non-GMO soybeans. After 40 years of eating meat, Brett made the connection that he loved all animals as much as his dog or cat, and stopped. As a proud Texan, he decided to change one of Texas's biggest contributions to the world: beef. Since launching It's Jerky Y'all in 2018, Brett has built a mission-driven snack company that exists to "be the change through kinder snacking."

In this episode of Pivot Podcast, Brett is sharing how All Y'alls Foods went from a Texas-based vegan jerky brand to conquering the European market. Brett talks about what it actually takes to expand internationally. Spoiler: it's not about vanity metrics or viral moments (though he has a great story about a post that went viral). It's about business fundamentals, strategic partnerships, and staying mission-driven even when growth gets complicated.

You’ll learn about:

• How Brett expanded All Y'alls Foods into Europe
• How a viral social media post translated into actual sales
• Brett's approach to email marketing: nurturing relationships and providing value
• How being vegan-owned influences their business decisions and marketing strategy

Guest Links:

http://www.allyallsfoods.com

Memorable Quote:

“It's on us to find a new path to have it different. But it's always a conversation in our heads that either supports us or beats us down. And what you have to do is learn to become friends with it, understand what it is, and it's not, because if you think about it, that voice in your head, that's not you. You're the one who hears it. It's the egoic mind, and it thinks it has to have a job. Think of all the times it's told you – oh, this is going to happen, or that could happen. And 90 percent of the time, it never happens. It's not being in the moment. We're the only place we've ever lived.”

Show Notes:

👣 [2:28] Brett explains his journey to veganism.

♻️ [5:05] How he’s creating meat replacement products.

🎥 [9:33] What does different social media mean for his business: repurposing content.

📧 [15:23] Brett's approach to email marketing: nurturing relationships and providing value.

🏷️ [18:29] What supporting true vegan brands means to him

🗜 [23:34] Managing the pressure of keeping the business going.

🤜🤛 [26:31] How conversation in our heads supports us or beats us down.

📲 [28:44] Get in touch with Brett through social media

…

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