In this episode of Wellness As A Way of Life for Women Building the Future, we dive into how marketing can be reimagined as an authentic, joyful, and empathy-driven practice, especially for women leaders and entrepreneurs. Hope Mikal, founder of Unicorn Marketing, shares her journey blending strategic business growth with heart-centered actions, and why embracing vulnerability, collaboration, and wellness is essential in building truly impactful brands.

• The power and challenges of sharing personal health journeys (e.g., PCOS, endometriosis) as part of your personal brand narrative.

• How feminine leadership traits—like intuition, empathy, and collaboration—can transform traditional “icky” marketing into genuine connection and service.

• The rapid rise of AI in marketing: pros, cons, and why human storytelling and authenticity still matter more than ever.

• Redefining business success away from productivity metrics towards sustainable well-being and meaningful, values-based impact.

• Hope Mikal's own entrepreneurial origin story, including the birth of Unicorn Marketing and how playful, bold branding can be a catalyst for both joy and visibility.

TLDR: Heart-centered marketing that prioritizes authenticity, empathy, and well-being isn’t just a feel-good approach—it’s the future of successful branding and leadership. Building impact and community comes when you show up as your real, whole self (sparkles, vulnerabilities, and all).

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Connect with Megan Swan

Instagram:http://www.instagram.com/meganswanwellness

LinkedIn: http://www.linkedin.com/in/megan-swan-wellness

Website: www.meganswanwellness.com

Website: https://altavitahealth.ca/

Connect with Hope Mikal

Website: www.unicornmarketingco.ca

Hope’s LinkedIn: https://www.linkedin.com/in/hope-mikal/

Hope’s Instagram: https://www.instagram.com/hopemikal/

Unicorn Marketing Co’s Instagram: instagram.com/hellounicornmarketing/

Keywords

women entrepreneurs, wellness, brand strategy, website design, marketing campaigns, empathy, storytelling, genuine connection, feminine leadership, vulnerability, personal health journey, PCOS, endometriosis, fertility journey, self-care, chronic illness, emotional intelligence, intuition, authenticity, collaboration, value alignment, diversity, content quality, AI in marketing, business strategy, burnout, creativity, boundaries, community building, empathy-driven marketing