From Retail Floor to Brand Excellence With Johnny Larocque
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From Retail Floor to Brand Excellence With Johnny Larocque
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In this episode of “In Conversation With,” Bruce Cole sits down with Johnny Larocque, Director of Sales at St. Francis Herb Farm. Following CHFA Toronto, they reflect on the brand’s Brand Excellence Award win and the family roots, commitment to quality and dedicated team behind it.
Johnny Larocque shares his journey from Fortinos’ Nature’s Treasure department to roles at Renew Life, Health First Network and St. Francis Herb Farm. He's a Registered Holistic Nutritionist with experience on both sides of the shelf; he brings insight into retail relationships, grocery expansion and herbal manufacturing.
They also explore how independent retailers can stand out through community connections, practitioner partnerships and unique shopping experiences. From rising costs and emerging trends to the three-year development of Deep Immune gummies, the conversation offers a look at the industry’s challenges and opportunities.