In this episode of Mastering Business Skills, hosts Sharon Savage and Erin Alli sit down with author, speaker, and small-business champion Shawna Suckow. They talk about how small businesses can stand out, show up more human, and attract their exact right customers in today’s noisy marketplace by moving away from stiff “performative professionalism”. How instead using real stories, personality, and values to connect with their audience. Shawna shares practical and simple exercises to identify what truly makes you memorable, explains her “brandships zone” of being differentiated, trustworthy, and unforgettable, offers real-world examples and mindset shifts that help you lean into your authentic voice, and shares when and how to pivot your marketing, especially when old tactics stop working, while also touching on choosing one or two aligned platforms, showing up consistently, and her own journey from reluctant speaker to CSP and author of Small Is Your Superpower.

Highlights

• Why sounding “professional” is actually making you forgettable
• Choosing the right platforms (without burning out)
• When and how to pivot your marketing
• Small is your superpower

Connect with Shawna

Website: The Buyer Insider

Book: Small Is Your Superpower

LinkedIn: Shawna Suckow