From NHS to Luxury Dentistry: How Dr. Rhona Eskander Built a High-Value Brand copertina

From NHS to Luxury Dentistry: How Dr. Rhona Eskander Built a High-Value Brand

From NHS to Luxury Dentistry: How Dr. Rhona Eskander Built a High-Value Brand

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Key Topics Covered:

  • Why most healthcare professionals struggle with the idea of “luxury”

  • The difference between treating disease vs creating value

  • How NHS-style dentistry limits patient experience and growth

  • “People buy emotionally and justify financially” — why this matters

  • The psychology behind smiles and perceived success

  • How branding turns a regular clinic into a high-end experience

  • The role of environment, storytelling, and trust in premium services

  • Why investing in your brand is not greed — it’s clarity

  • Social media’s influence on confidence, perception, and self-worth

  • What healthcare professionals get wrong about money and image

Who This Episode Is For:

  • Healthcare professionals

  • Entrepreneurs building personal brands

  • Anyone transitioning from service-based work to premium positioning

  • People stuck in underpaid systems who want more control

  • Listeners interested in psychology, branding, and value creation


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