In this inspiring episode of The Westies & Besties Podcast, host Alex Griffin sits down with Alex Taylor-Grout, co-founder of Fettle Pets, a rapidly growing UK brand specialising in 100% natural supplements for dogs and cats.

Alex shares the deeply personal beginnings behind Fettle Pets, how he and Taylor built the business from scratch (literally from a kitchen table), their dedication to clean ingredients, and why natural whole-food nutrition is transforming pet health.

From manufacturing mistakes to massive growth, family support, and product development based on real needs—they cover it all. A must-listen for dog parents who want to feed better, understand nutrition, and support ethical UK pet brands.

📌 Key Takeaways

• Fettle Pets was born out of a personal mission to find clean, simple, whole-food nutrition for their own pets.
• Transparency matters: if you can’t pronounce an ingredient, think twice before feeding it.
• Whole-food ingredients > synthetic supplements — they offer natural nutrients, better bioavailability and no hidden fillers.
• Goat’s milk, kelp seaweed and pumpkin powder are popular because they solve real issues: hydration, dental health and digestion.
• The brand grew through hard work, family support and grassroots outreach, not big budgets.
• Fettle’s ethos: “If it’s not good enough for our own dogs, it’s not good enough for yours.”
• Education is key — helping dog owners understand labels, nutrition and the true meaning of “natural”.
• Dog health issues like bad breath, plaque, allergies and digestion can often be supported through simple nutritional changes.
• Fettle is committed to ethical UK manufacturing, controlling quality in-house to ensure purity and consistency.

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