From Hype to Honesty: Building a Course Brand People Trust - 31
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From Hype to Honesty: Building a Course Brand People Trust - 31
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It's a new year — and a perfect time for some real talk.
In this episode, Cassandra kicks off 2026 by unpacking one of the biggest issues in the online course space: overhyped marketing promises that erode trust instead of building it. If you've ever felt pressure to exaggerate your results, compete with flashy promises, or sell a version of your course that doesn't quite sit right — this conversation is for you.
This episode explores why honesty isn't just ethical marketing — it's effective marketing. You'll learn how grounded course promises, real testimonials, and transparent boundaries help you attract the right students, deliver better results, and build a course brand that lasts.
Key Takeaways- You can't promise someone else's results — you can promise a clear process..
- Specific outcomes feel safer and more compelling than vague transformations.
- Testimonials convert better when they reflect real progress, not perfection.
- Being honest about what your course isn't helps the right students self-select.
- Trust compounds every time you deliver what you promised.
- 02:22 — Why honesty actually sells better
- 03:24 — You can promise the process, not the outcome
- 05:03 — The testimonial trap (and why "infomercial energy" backfires)
- 06:31 — Why saying "this course isn't for you" builds trust faster
- 07:31 — How honesty compounds into reputation and referrals
- 08:19 — Cassandra's Conversation: strengths, working styles & leaning into what comes naturally
- 17:06 — Recap: the three pillars of honest course marketing
- 18:09 — Closing: Welcome to 2026
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Share this episode with a friend who's building their first (or next) online course in 2026.
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Join the Unlock Course Creation email list for behind-the-scenes insights, reflections, and resources you won't hear on the podcast: cassandrameszaros.ca/email
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Subscribe or follow Unlock Course Creation so you don't miss upcoming episodes this year.
In a space where everyone is shouting the loudest promise, keeping yours is what makes you stand out.
This episode is an invitation to build your course brand on integrity, clarity, and trust — and to let go of marketing that doesn't feel like you.
Here's to a year of honesty, growth, and courses that truly transform.
Welcome to 2026. 🎉