If visibility still feels scary (hi, “Sally” the self-saboteur 👋), this episode will calm your nervous system and sharpen your strategy. Business Makeover Specialist Elaine Turso shares how to align your brand, website, and CRM for next-level growth—and why repurposing isn’t lazy, it’s leadership.

We dig into turning one strong video or blog post into weeks of platform-specific content, the tools that make it fast (without sounding like AI wrote it), and the follow-up moves that convert views into sales conversations.

• Self-sabotage, named & tamed: Elaine’s “Sally in the trunk” method for getting out of your own way—without pretending fear doesn’t exist.
• Repurpose with intention: Start with a video or blog post, then spin it into platform-specific posts (same message, different packaging).
• The workflow:
• Edit long-form quickly with Descript (cut ums/mistakes in the transcript; video updates automatically).
• Auto-clip for Shorts/Reels.
• Tailor captions by platform (LinkedIn ≠ Instagram ≠ Facebook).
• Schedule smart via your CRM (Elaine uses GoHighLevel).
• Evergreen ≠ copy/paste: Re-run winning content on a 90-day cycle and add fresh perspective.
• ROI without obsessing: Take a snapshot of followers/traffic now, commit to 6 months of consistent posting, and measure progress—don’t chase vanity metrics.
• CTAs that work: Prioritize DMs or a quick call over cold links; post with a clear intention every time.
• Follow-up that closes the loop: Why most leads die after the first touch—and how to fix it.

• Free gift: The One with the Follow-Up Strategy (Video + Worksheet) — create a simple, aligned system for customers, active leads, and passive leads. https://www.elaineturso.com/follow-up
• Tools: Descript https://get.descript.com/tv90z34s9h5p,

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