From Here To There copertina

From Here To There

From Here To There

Di: Justin Watkins
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Conversations about the people, processes and culture behind AI adoption. Emphasis on the messy human side of things. Your host is Justin Watkins of Native Digital.Native Digital Economia Gestione e leadership Management
  • Dhruv Joshi - Co-Founder of Cloudphysician
    Oct 28 2026

    In this episode, we sit down with Dhruv Joshi, co-founder and CEO of Cloudphysician, to trace his path from pulmonary and critical care physician to building AI for the hospital room. After years at the bedside, Dhruv saw how often patients deteriorate in the minutes no one is watching, and he explains why that gap comes from how hospitals are designed, not from anyone failing at their job. Dhruv shares how that conviction led to Nightingale, a video foundation model built specifically for hospital patient rooms. It acts as an intelligence layer on the cameras hospitals are already installing, helping care teams catch changes in a patient’s condition sooner while doctors and nurses stay in charge of clinical decisions. We discuss AI as a way to free caregivers for the human work only they can do, and why adoption depends on framing it as a care delivery solution rather than a technology rollout.

    He also reflects on what it takes to bring skeptical clinical teams along, why change management is becoming a leadership skill across health systems, and how he measures success through both clinical and financial ROI. If you're rolling out AI in a high-stakes environment, this episode offers a candid look at building technology around the people who will use it.


    Want more marketing resources? Check out nativedigital.com/resources for our free PDF frameworks on messaging, channel strategy, and market fit.

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    24 min
  • Zain Lakhani - CAIO at Pendo
    Oct 20 2026

    In this episode, we sit down with Zain Lakhani, Chief AI Officer at Pendo, to explore what it actually means to own AI strategy inside a mature SaaS company. At just 23, Zane leads an org that is figuring out where AI belongs in the product, the engineering workflow, and the business as a whole.

    Zain shares how his consulting background gave him a sharp instinct for telling real AI use cases from AI for AI’s sake, and how that led him to see a bigger opportunity at Pendo: reframing what the company has sold for years to a new, AI-native audience. He opens up about the early temptation to chase every shiny new model, why most of that work was throwaway, and how it still built a culture of fast experimentation.


    He also digs into leading teams through adoption. You’ll hear how his team grew daily Claude usage from 15% to 45% of the company, why resistance usually comes from a lack of proof rather than a fear of AI, and how to channel power users so they set an example of what good looks like rather than what reckless looks like. Along the way, he explains why prototyping has become one of the most undervalued skills on any team, and how Pendo’s once non-technical CEO became one of its biggest product contributors. He closes with the topic he thinks is being overlooked: governance and access permissions for AI agents.

    Whether you’re an executive without a technical background, a leader trying to move your team past the hype, or a professional wondering how to position yourself in an AI-driven market, this episode offers candid, practical perspective from someone building in the thick of it.

    Want more marketing resources? Check out nativedigital.com/resources for our free PDF frameworks on messaging, channel strategy, and market fit.

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    18 min
  • David Lee - Chief Brand & Creative Officer at Squarespace
    Nov 11 2025

    In this episode, we sit down with David Lee, Chief Creative Officer at Squarespace, to trace his journey from a restless teenager in suburban Montreal to leading one of the most design-forward companies in the world.


    David shares how skate culture and DIY design first opened his eyes to creativity, what he learned at the Rhode Island School of Design (including the life-changing lesson of drawing with his left hand), and how he carved his path through some of the world’s top creative agencies like Sid Lee, AKQA, and Wieden+Kennedy, before making the bold leap into tech.


    He also reflects on building Squarespace’s in-house creative team, embracing risk, and the role of self-awareness as the most valuable career investment. From navigating imposter syndrome to leading creative teams through technological disruption, David’s story is a masterclass in staying curious, adaptive, and human in a rapidly changing world.

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    48 min
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