Jeremy Rivera interviews Kyle Bailey, founder of Front Burner Marketing, about local SEO strategies specifically designed for home service businesses. Kyle brings a unique perspective as one of the few SEO professionals who has actually worked in the trades—framing, roofing, drywall, and kitchen/bathroom remodeling.

Kyle Bailey

• Founder, Front Burner Marketing
• 15 years in home service digital marketing
• Former tradesman turned SEO specialist
• Author of upcoming book: What's Your Story? The Path to Connection with a Homeowner

Connect with Kyle:

• LinkedIn: The Kyle Bailey
• Website: FrontBurnerMarketing.net
• Twitter/X: @FrontBurnerMarketing

• The attention gap problem: business owners are firefighters and babysitters
• Why before-and-after photography is critical but difficult to execute
• Kyle's hands-on approach: driving to clients in Texas to handle photography personally
• The urgent need to adapt to AI-driven search changes

• Every home service business has a unique story that competitors lack
• How to identify and articulate your core values
• The difference between shotgun vs. rifle messaging (broad vs. focused)
• Employee, friend, and customer audits to discover hidden core values
• Why story-based differentiation creates genuine connection with ideal customers

Key Resource: What's Your Story? - Front Burner Marketing

• Why only 3 out of 100 franchises can effectively compete in local SEO
• Corporate restrictions on messaging, location pages, and customization
• The Quiznos cautionary tale
• Due diligence steps before buying a pizza franchise or any franchise
• Free discovery calls available to assess franchise SEO viability

• The "barrel of $100 bills at every red light" concept
• Neighborhood signage opportunities: 30-second content goldmine
• Co-marketing with complementary trades (painters, siders, window companies)
• How to create video content on job sites with partners
• Transcribing videos into blog posts for multiple websites
• The professional advantage: extracting marketing value from daily activities

Related Article: Matt Brooks of SEOteric on nexus-based link building

Example Businesses:

• Permacast Walls (precast concrete walls)
• Newton Crouch (renovations)

• Why community cleanups work on Reddit (when normal promotion fails)
• Keep America Beautiful: National nonprofit with county-level support
• Community Clean Links - organizing community cleanup initiatives
• SEO benefits: event directories, national aggregators, Google event SERP
• Brand mentions directly in search results
• Documentation strategy: branded team, photos, no pitching

• Michael McDougald's quote: "Your least trained but most popula...