From Farm to Formula 1: Adam Norris on Building Billion-Dollar Brands, Raising a Racing Legend, and the Relentless Pursuit of Excellence

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From Farm to Formula 1: Adam Norris on Building Billion-Dollar Brands, Raising a Racing Legend, and the Relentless Pursuit of Excellence

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Join Brendan P. Keegan on The Fearless Experience as he sits down with Adam Norris—serial entrepreneur, founder of Pure Electric (one of the world’s fastest-growing e-scooter brands), and visionary investor behind Horatio Investments. In this candid conversation, Adam shares his journey from growing up on a rural farm with undiagnosed dyslexia to becoming a titan of industry, driven by relentless curiosity and a zero-distraction mindset.
He also opens up about raising his son, Formula 1 superstar Lando Norris, revealing how instilling values, kindness, and resilience paved the way for Lando’s rise to the top of the racing world. From cold-calling sales jobs to IPOing a billion-dollar company, Adam’s story is a masterclass in turning adversity into advantage. Learn why he believes true success lies in solving global problems, building "mass premium" brands, and staying laser-focused on excellence—even if it takes 30 years. Perfect for entrepreneurs, parents, and anyone chasing greatness, this episode is packed with actionable insights on leadership, legacy, and the power of relentless pursuit.

Visit brendanpkeegan.com for more fearless conversations.

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