In this episode of 10X Franchise, Lisa Loser shares her journey from the corporate world to becoming the COO of Iron Valley Real Estate. She discusses the challenges and successes of scaling a real estate franchise, the importance of company culture, and the role of technology in enhancing operations. Lisa emphasizes the significance of recruiting talent and maintaining a diverse and authentic work environment. The conversation also touches on the evaluation of franchise opportunities and the historical significance behind the name 'Iron Valley.'

Takeaways

• Lisa transitioned from a corporate career to real estate in 2019.
• Iron Valley Real Estate started franchising shortly after Lisa joined.
• The company focuses on agent-friendly commission structures.
• Scalability requires proactive planning and compliance management.
• Recruiting talent is crucial for franchise owners' success.
• Iron Valley promotes a culture of authenticity and diversity.
• Franchise evaluation should include conversations with current owners.
• Technology integration has been key to Iron Valley's growth.
• AI tools are being utilized to enhance operations and support agents.
• The name 'Iron Valley' reflects the region's historical significance.

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