What if your brand isn’t your logo—but you?

In this episode of Unveiling Journeys, Tiffany Alexander sits down with Jeffri-Lynn, founder of Blaze Experts, to unpack what real branding actually means—and why most businesses get it wrong.

Jeffri-Lynn shares her journey from growing up in a small town in Maine to winning a scholarship pageant, studying mass communications, earning an MBA, running a media company for 25 years, and ultimately launching a brand architecture firm that helps purpose-driven businesses tell authentic, soul-centered stories.

Together, they explore why branding starts with clarity, values, and leadership—not logos—and how entrepreneurs can create brands that attract the right people without shouting.

Bio:
Jeffri-Lynn Campbell is a brand architect and founder of Blaze Experts who helps purpose-driven service businesses and nonprofits build authentic, soul-centered brands. A writer since earning her first byline at 15, she blends strategy, storytelling, and design to help clients communicate with clarity, confidence, and values alignment. With decades of experience in media leadership and brand strategy, Jeffri-Lynn is driven by long-term relationships and meaningful impact—believing people connect with how a brand shows up, not just how it looks.

We dive into:
✅ What a “brand architect” actually does
✅ Why logos are the last step, not the first
✅ The “Brand Mall” framework explained
✅ Why small businesses are the backbone of the economy
✅ Passion vs. burnout as an entrepreneur
✅ When to pivot—and how to jump before the ship goes down
✅ Leadership as a behavior, not a title

If you’re a founder, consultant, nonprofit leader, or small business owner who wants a brand that truly reflects who you are—this episode is a must-watch.

Connect with Jeffri-Lynn Campbell:
🌐 Website: https://blazeexperts.com/
💼 LinkedIn: https://www.linkedin.com/in/jeffrilynn/
📧 Email: jeffri@blazeexperts.com

#BrandStrategy #EntrepreneurJourney #PersonalBranding
#SmallBusinessSupport #BrandArchitecture #LeadershipDevelopment
#PurposeDrivenBusiness #AuthenticBranding #WomenInBusiness
#UnveilingJourneys #BrandClarity

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