📢 Welcome to Season 3 of the 'Scale with Strive Podcast' - the place to come to listen to some of the world's most influential leaders of the SaaS industry. 🚀

Our host today is Adam Richardson and on today’s episode, we are excited to welcome Niall Carey, Founder at Fractal Advisory.

After 15+ years leading high-performing sales teams in organisations such as DocuSign and Salesforce, Niall has now transitioned into fractional leadership to help ambitious companies scale smarter and faster.

As a Fractional CXO / VP of Sales, he partners with Founders, CEOs, and Investors to:

✅ Build and scale sales teams to consistently hit targets
✅ Design and execute Go-To-Market strategies
✅ Drive predictable, sustainable revenue growth
✅ Coach and mentor emerging sales leaders
✅ Prepare organisations for expansion and growth

Today, we focus in on building and scaling your Sales Playbook and some of our key takeaways from the conversation were:

💡 The disconnect between Vision and Action

💡 Storytelling as a Leadership tool

💡 Embedding the Company Vision in Sales Teams – and making it personal to them

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Connect with Niall here - https://www.linkedin.com/in/niallcarey/

Connect with Adam here - https://www.linkedin.com/in/saasheadhunter/

Learn more about Strive here - https://scalewithstrive.com/

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0:00. Introduction to Vision Alignment Challenge

5:42. The Disconnect Between Vision and Action

11:34. Making Vision Personal to Sales Teams

16:20. Storytelling as a Leadership Tool

22:37. Embedding Vision in Sales Culture

27:30. Aligning Compensation with Company Goals

32:50. Leadership Training and Crisis Management

37:00. Rapid-Fire Leadership Insights