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Why do some stories inspire action while others get lost in the noise? Communications strategist Kate Gardiner joins Mike McMahon to explore how storytelling can build trust, reach the right audience, and move environmental conversations beyond awareness.

Kate is the founder and CEO of Last Word Communications, formerly Grey Horse. Drawing on her journalism and communications experience, she shares lessons from environmental campaigns, documentary projects, and crisis communications—and discusses the role of human judgment as AI reshapes how we create and consume content.

In this episode of Harvesting Wisdom, we explore:

• Turning environmental awareness into community action
• Connecting soil health, conservation, and education through storytelling
• Choosing the right platform for your message and audience
• Why planning your communications before a crisis matters
• AI, authenticity, and the future of human creativity
• Finding hope through education and collective action

Whether you’re an educator, nonprofit leader, communicator, or someone who wants to make a difference, this conversation explores how the stories we share influence what happens next.

CONNECT WITH KATE
Website: https://kategardiner.com/
Last Word Communications: https://lastwordcommunications.com/

EXPLORE OUR WORK
Harvesting Wisdom: https://harvestingwisdompodcast.org/
Urban Farming Education: https://weareufe.org/

Educators and school garden leaders: visit Urban Farming Education to learn more about Project Grow and garden-based learning.

Subscribe to Harvesting Wisdom for conversations about soil, sustainability, education, and the people helping communities grow.

What is one story that changed how you think about the environment or your community? Share it in the comments.