What if scaling your business didn’t require hiring, hustling harder, or stacking endless clients?

In this episode, Brett sits down with Pia Silva (No BS Mastery) to break down a simple model for building a highly profitable solo (or two-person) business — built around intensives, clear boundaries, and pricing for outcomes (not hours).

Pia shares how she and her husband went from $40K in debt to $500K in revenue by shifting from long, drawn-out projects to a focused, high-value intensive model. Then she explains her signature framework — the 50-25-25 Rule — and how to reverse-engineer your pricing based on the life you actually want.

If you’re a corporate escapee (or future one) trying to make real money without recreating the corporate grind… this is the blueprint.

What you’ll learn

• Why most “big ticket” projects are often the least profitable

• Pia’s 50-25-25 Rule for profit + freedom (and how to use it to price your offers)

• How to design offers so you make your monthly revenue in 50% of your client hours

• The two levers to grow profit without working more:

• Increase value (real + perceived)

• Decrease time (intensify delivery)

• A smarter version of “good / better / best” packaging (without selling deliverables)

• How to use a Lead Product (paid) instead of free proposals to build trust fast

• Why warm networks beat websites and content in the early stages

• How to build boundaries that prevent scope creep (without sounding rigid)

• The mindset shift escapees must make: sell outcomes, not time

Key frameworks + concepts mentioned

• The Intensives Model: Focused delivery in a compressed timeframe vs. dragging projects out for months

• 50-25-25 Rule: Make your total revenue in 50% (or less) of your client-working hours so you have time for life

• Lead Product Method: A paid diagnostic/strategy step that replaces proposals and tees up an easy upsell

• Boundaries via Process: Clear steps + expectations reduce pushback and scope creep

Resources from Pia

• Scale Solo Playbook: NoBSMastery.com/playbook

• Price to Freedom Calculator

Connect with Pia

• Instagram: @pialovesyourbiz

• LinkedIn: Pia Silva