Live & Linking #96 with Ben Westerby

Ben Westerby is the kind of person you remember on LinkedIn, and not because he’s shouting louder than everyone else. But because he is consistent.

He’s built a strong reputation as a fractional Finance Director and business mentor, and he’s done it by being consistent, being human, and leaning into what makes him different. And that includes the Friday jokes.

His jokes are supposed to be a bit rubbish, and that’s exactly why people stop scrolling. But the real story is how Ben’s used LinkedIn to build trust over time, turn visibility into conversations, and create a business model that actually gives him breathing room.

In this episode we get into what “fractional” really means, why it’s becoming more common, and how Ben supports businesses that need senior financial input without the cost of a full-time FD.

He shares how he shifted into a retainer model, planned his client cadence right through to the end of 2026, and why doing fewer things better has helped him create more balance.

We also talk LinkedIn properly: the algorithm being all over the place, why consistency wins anyway, and how speaking on stage and meeting people through LinkedIn has had a massive knock-on effect in the real world too.

Ben’s top LinkedIn tips are simple, and that’s why they work.

Ben Westerby

• Email: ben@westerbyconsultancy.co.uk

• Website: https://www.westerbyconsultancy.co.uk/

• LinkedIn: https://www.linkedin.com/in/ben-westerby

Portfolio (fractional) Finance Director and business mentor. Best known for his Friday jokes on LinkedIn, proving accountants do have a sense of humour, even if the jokes are intentionally terrible.

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