In this episode of the Allied Advisors Podcast, Justin Goethe is joined by Reid Klosowsky and Bill Moroney, co-founders of Freight Think LLC and former senior leaders at Bed Bath & Beyond. Together, they unpack why freight and transportation spend is one of the most misunderstood — and most powerful — levers for improving profitability in today’s supply chains.

With decades of experience spanning transportation, vendor management, and retail supply chain operations, Reid and Bill share practical insights on how companies can move beyond averages, silos, and “default decisions” to truly understand the real cost of moving products.

🔑 Key Topics Covered

• Why freight data is notoriously messy — and why most companies stop too early
• The hidden cost of “average-based” freight assumptions
• How product decisions and transportation decisions quietly work against each other
• The danger of premium freight becoming the default instead of the exception
• Why e-commerce magnifies freight mistakes (and losses) at scale
• The difference between shipping a truck vs. shipping a SKU
• How incentive structures drive freight behavior — for better or worse
• Where AI is already helping (and where human judgment still matters)
• Early thoughts on blockchain, visibility, and what actually creates value
• Why companies with thin margins feel freight pain the fastest

🚨 Common Freight Mistakes Reid & Bill See All the Time

• Paying for faster service levels that provide zero real benefit
• Treating freight as “someone else’s problem” instead of a total landed cost issue
• Making sourcing decisions that lower unit cost but raise total supply chain cost
• Letting fear of stockouts justify permanent premium freight behavior
• Celebrating sales spikes without realizing they’re losing money per unit

💡 Big Takeaway

Freight isn’t just a logistics problem — it’s a profitability problem. When companies connect freight data to products, forecasts, service levels, and incentives, they unlock opportunities that directly improve the bottom line. As Bill puts it: a dollar is a dollar — whether it’s freight, inventory, or markdowns.

🤖 Freight, AI, and the Road Ahead

Reid and Bill also share a grounded, experience-based perspective on AI in freight and supply chain analytics. While AI can dramatically speed up analysis and surface insights, they emphasize the importance of clean data, context, and human oversight — especially when decisions impact margins at scale.

👥 About Today’s Guests

Reid Klosowsky is Co-Founder of Freight Think LLC and former VP of Global Transportation & Supply Chain Flow at Bed Bath & Beyond, where he led a $10B transportation network through massive disruption and transformation.

Bill Moroney is Co-Founder of Freight Think LLC and former VP of Vendor Management at Bed Bath & Beyond and buybuy BABY, with deep expertise in supplier performance, cost-to-serve models, and profitability optimization.

📬 Connect with Freight Think

• Website: https://www.freightthink.com
  
  
• LinkedIn: Bill Maroney - https://www.linkedin.com/in/bill-maroney-07b5a61a1/
• LinkedIn: Reid Klosowsky - https://www.linkedin.com/in/reid-klosowsky-8909831/