Have you ever seen people living just a little differently and wondered how they built that life for themselves?

In today's interview, I talk to Brian Luebben, who has done just that.

Brian runs a few different businesses but intentionally runs them in a way that creates more freedom for him.

In this episode, we talk about his story, the 3 types of freedom, and why you should prioritize passionate income over passive income.

Check out Brian's Podcast: Action Academy Podcast

Follow him on social:

• Twitter: @theactionpod
• IG: @brianluebben
• Tiktok: @brianluebben

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I talk a lot about the numbers of business, but what are the hidden costs?

Today I break down opportunity cost and sunk cost and how to make decision-making models that account for these and help you avoid the biases that are all too common.

To learn more about these biases, check out my newsletter editions on them:

How to avoid sunk cost fallacy and save your business money

Football, Food, & Opportunity Cost

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Jeff Rose is Certified Financial Planner that 3 years ago sold his wealth management to become a full-time online educator. He has a blog, book, and youtube channel that reaches 400,000 unique visitors to his website per month.

Jeff currently writes for Forbes and Entrepreneur and has been featured in USA Today, Wall Street Journal and Fox Business where he talked personal finance, entrepreneurship and online business.

In this episode, we talk about his journey and the lessons he learned along the way.

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