From Small-Town New Mexico to Building a Marketing Agency
In this episode, we sit down with David Mink to explore his incredible entrepreneurial journey — from growing up in small-town Moriarty, New Mexico, to building Avalanche Media and ultimately joining the Ampleo family. David shares how his military family upbringing instilled adaptability, resilience, and a sink-or-swim mentality that shaped his path as an entrepreneur and marketing leader.

As David puts it: "Every retainer and kind of ongoing plan ends up looking different, but it's always custom built with the leadership on that side of the table using tried and true frameworks that help us put together something that people can really be confident in and have a lot of success."

We talk:
♟️Strategic marketing philosophy
🧐 Approaching every client with curiosity
🙈 Blind spot assessments before taking on projects
👑 The power of fractional CMO leadership
🧠 Generative engine optimization (GEO)

He warns: "If you don't do that, you're leaving it up to all of these AIs to grab sentiment. And if they're grabbing it from what your customers are saying about you and those customers are disgruntled or angry or what your competitors are saying about you, you start to understand how mixed up that story can be."

📌 Who This Episode Is For:
Business owners and CEOs exploring fractional CMO services, marketing leaders looking to optimize their strategy and execution, entrepreneurs building scalable marketing teams, and anyone interested in how AI is reshaping brand visibility and sentiment online.

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