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A business can look successful while its founder quietly carries the strain.

Amanda Carlson, brand designer, strategist and founder of Muse Multimedia, joins Aimee Rickabus to explore founder friction: the resistance that can emerge when a business has grown but its support has not caught up.

Amanda’s path began in professional theater marketing. Later, building brands and websites led her to a different question: what happens when the design is ready but the business cannot clearly explain who it serves?

This conversation moves from brand messaging and delegation to AI, perfectionism and the emotional weight of a business that feels like part of your identity. Amanda shares why she stepped away from her own business for a week, how her 90-day roadmap evolved into a broader decision-making approach, and three questions founders can sit with before adding more work to their lists.

Consider what decision you are delaying, what work follows you home, and what only functions because someone keeps rescuing it.

CONNECT WITH AMANDA
• Muse Multimedia
• Instagram
• LinkedIn

Watch Episode 84 on YouTube

Follow The Manage Her® Podcast for conversations about the businesses, families, ambitions and identities women are managing.

Hosted by Aimee Rickabus. Produced by Doho Digital.

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The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women.

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