Ever wonder why you’re doing all the right things in business—posting consistently, networking, pushing for growth—yet something still feels off? The problem isn’t always your strategy. Often, it’s that you’re working against the season you’re actually in.

In this third episode of the Foundations Series of Built to Flow, Heather Crabtree walks you through how to recognize your current business season so you can stop fighting yourself and start leading with clarity. You’ll learn how to assess your energy, check your capacity, notice the transition signals that hint a shift is coming, and ask the right questions to clarify where you are.

Heather breaks down the four business seasons—Expansion, Integration, Contraction, and Recalibration—and shows you how to spot which one you’re in. Because when you know your season, you stop forcing strategies that don’t fit—and start making decisions that align with your energy, your capacity, and your vision.

IMPACT POINTS

• Why clarity about your current season matters—and how confusion leads to decisions that drain instead of align.
• Four practical steps to identify your season—check your energy, assess your capacity, look for transition signals, and ask the right questions.
• The power of alignment—how leading from your true season gives you confidence, clarity, and sustainable growth.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Not sure what kind of support fits your business right now?

Listen to Your Strategic Next Step — a private podcast series designed to help you get oriented, understand your current season, and decide what kind of strategic support would serve you next.
→ Listen to the Private Podcast Series

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→ Learn More About the Built to Flow Lab

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree