Ford's $19.5B EV Pivot: Chasing Hybrid Demand, Battery Profits, and Quality Pushes
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Ford's $19.5B EV Pivot: Chasing Hybrid Demand, Battery Profits, and Quality Pushes
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Ford just dropped a bombshell thats got Wall Street buzzing a 19.5 billion dollar charge tied to slashing EV ambitions and pivoting hard to hybrids extended range electrics and a fresh battery storage play for data centers. According to Finviz and Nasdaq reports from December 26 Ford CEO Jim Farley told CNBC Closing Bell Overtime theyre chasing customer demand not old EV hype expecting hybrids and such to hit 50 percent of global sales by decades end up from 17 percent now. CBT News on December 24 detailed Fords repurposing of its Kentucky battery plant with Chinese tech for energy storage a 2 billion dollar bet over two years that could juice profits amid AI grid demands.
Wall Street Zen upgraded Ford stock from hold to buy on December 27 per MarketBeat signaling bullish vibes despite consensus holding at neutral around 12 dollars a share. Fitch Ratings noted December 26 Ford now eyes 7 billion in adjusted EBIT for 2025 even with looming US tariffs nipping a billion off thats a hike from prior guides.
Marketing wise Fords year end sales blitz lit up TVs with Light It Up spots pushing F150 Super Duty Ranger and Maverick from iSpot data aired around December 23 followed by Final Days Protocol on December 27 hawking Bronco Sport Explorer and Expedition all screaming holiday deals at buyfordnow.com.
FordAuthority flagged December 25 that Ford will shatter a decade old recall record set by GM in 2024 more than doubling it to close out 2025 a gritty footnote to quality pushes. Philanthropy shone too with Ford dealers worldwide collecting over 2 million pounds of food per their year in review. No big public appearances or social media flares popped but that Mustang draped in 3000 Christmas lights stole local holiday hearts via FordAuthority. Investors are eyeing this strategic swerve as Farleys bold biography maker not a sell signal.
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