Forbes Top Creators Show copertina

Forbes Top Creators Show

Forbes Top Creators Show

Di: Forbes
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A proposito di questo titolo

 The Forbes Top Creators Show, hosted by Steve Bertoni, brings you unrivaled access behind the brands and businesses of the internet's most watched (and highest earning) creators. Each episode uncovers the incredible stories behind their success, and offers unmatched insights to the next wave of inspiring creators.© Forbes Economia Gestione e leadership Leadership Ricerca del lavoro Successo personale
Episodi
  • The Satire Account Followed By Billionaires: How The Gstaad Guy Built a Luxury Empire

    The Satire Account Followed By Billionaires: How The Gstaad Guy Built a Luxury Empire
    May 15 2026
    How does a digital creator transition from the Apple Pay growth team to designing a 25-unit, limited-edition Bentley SUV? This week on the Forbes Top Creator Show, host Steven Bertoni sits down with the ultimate lifestyle disruptor: The Gstaad Guy. After a 30-second parody video for a friend’s mother went viral on WhatsApp, the creator walked away from a dream role at Apple to build a multimillion-dollar business centered on the archetypes of the ultra-high-net-worth (UHNW) individual. In this episode, we explore the "reverse intention" of satire. By poking fun at the absurdities of the global elite, Gstaad Guy successfully inverted the traditional marketing funnel, accidentally causing sales for brands like Loro Piana to skyrocket. He shares the disciplined business logic behind his 20-hour production workflow for a single minute of content and reveals why the industry's obsession with "authenticity" is a failing strategy compared to the cultivation of true credibility. The conversation dives deep into the shifting landscape of 2026 luxury consumption, contrasting the "snobbery" of old European wealth with the hype-driven spending of the American market. From the launch of his jewelry brand, Pubel, to the creation of the "Chalet on Wheels"—a Bentley Bentayga specced to mirror the elegance of a Swiss chalet, the Gstaad Guy explains how fiction and humor can be effective tools for capturing the attention of the world's most exclusive consumers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    44 min
  • How Woody & Kleiny Discovered The 'Formula' For Going Viral

    How Woody & Kleiny Discovered The 'Formula' For Going Viral
    Apr 28 2026
    How do you go from juggling soccer balls on Britain's Got Talent to generating 10 billion views a year as a comedy duo? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with Paul "Woody" Wood, one half of the legendary UK creator duo, Woody & Kleiny, recorded live from the World Government Summit in Dubai. In this episode, Woody breaks down their 13-year journey from the early days of Instagram to building an audience of 50 million followers. He shares the brutal reality of their come-up—working day jobs and filming until 1 AM for five years before making a single penny. He also reveals why they turned down their first lucrative brand deals to strategically pivot away from sports content and into mainstream comedy. Expect a masterclass in virality as Woody explains their "T.H.I.S. A.E." framework (Trends, Humor, Inspiration, Surprise, Adventure, Emotion) and how they use the "Disney Effect" to craft compelling narratives in short-form video. Finally, Woody gives a behind-the-scenes look at their content house, their high-volume production schedule, and their upcoming 140-lesson social media course. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 min
  • How A Stand-Up Comedian Became The Millennial Finance Expert | Mrs. Dow Jones

    How A Stand-Up Comedian Became The Millennial Finance Expert | Mrs. Dow Jones
    Apr 22 2026
    How do you go from stand-up comedy and nannying on the Upper East Side to becoming a millionaire "finfluencer" and author? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with Haley Sacks, the financial expert and media mogul better known as Mrs. Dow Jones. In this episode, Haley shares her hilarious origin story, including her pivot from a film and comedy background to pitching a "Finance is Cool" segment to CNBC. She opens up about the wakeup call she had while working for SNL creator Lorne Michaels, realizing she knew nothing about 401(k)s or health insurance, and how getting laid off pushed her to build her own brand. Haley breaks down how she makes investing aspirational—turning a Roth IRA into the ultimate "flex" instead of a Birkin bag. She also dives into the business of being a "finfluencer," her strategy behind using a viral Blue Ivy moment to teach custodial IRAs, and the real reason her generation is facing "financial nihilism." Finally, Haley shares the inspiration behind her new book, Future Rich Person, her top three finance book recommendations, and the biggest financial mistake of her life. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 min
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