In this episode, Bex chats with Merinda O’Brien, Head Coach at Generation Strength and elite strength coach, about building a sustainable online coaching business. Merinda shares her journey into the fitness industry, how her business evolved organically into supporting over 45 online clients, and what’s helped her maintain coaching quality and long-term client relationships.
This episode is a great listen for coaches looking to grow online in a way that’s sustainable, professional, and aligned with high standards.
Where to find Merinda:

Instagram: @coach_merinda_obrien
Business: Generation Strength

If you’re a coach looking to transition online, refine your systems, or build a business that actually lasts, this episode is a must-listen.

Connect with Fitness Education Online

Website: https://fitnesseducationonline.com.au/

Facebook Group: https://www.facebook.com/groups/fitnesseducationonline

Instagram: https://www.instagram.com/fitnesseducationonline

Listen on: Apple Podcasts Spotify

To kick off the first FEO Podcast episode of 2026, Bex is joined by Bekk Millwood,

Founder & Head of Talent Acquisition at Fitness Lifestyle International. With nearly 30 years in the fitness industry and close to a decade in recruitment, Bekk shares a behind-the-scenes look at how the industry has evolved - and why there are now more career opportunities than ever beyond “just PT”.

They cover what employers are really looking for, common mistakes people make when applying for roles, how to stand out even as a student or newly qualified trainer, and how to build a long, sustainable career in the fitness and wellness industry.

Connect with Bekk on LinkedIn: https://www.linkedin.com/in/bekk-millwood-fitness-recruitment
(or simply Google “Bekk Millwood”)


Study with Fitness Education Online: https://fitnesseducationonline.com.au

Connect with Fitness Education Online

Website: https://fitnesseducationonline.com.au/

Facebook Group: https://www.facebook.com/groups/fitnesseducationonline

Instagram: https://www.instagram.com/fitnesseducationonline

Listen on: Apple Podcasts Spotify

In this episode, Bex is joined by Anthony Massino - functional nutritionist, strength & conditioning specialist, and AUSactive Exercise Professional of the Year 2025 - to explore what a genuinely holistic approach to health and performance looks like, and why it’s becoming essential for personal trainers.

In this conversation, Anthony breaks down the most common factors he sees holding clients back, including blood sugar dysregulation, gut dysfunction, and stress-related HPA axis imbalance. He explains how chronic stress can quietly impact digestion, recovery, sleep, inflammation, mood, and overall resilience - even when training and nutrition appear “on track.”

Anthony also unpacks nutritional blood chemistry: what it is, what it isn’t, and why many people continue to experience symptoms despite being told their results are “normal.” He highlights the importance of working within scope, using functional insights appropriately, and building a strong referral network.

For personal trainers, this episode offers clear, practical guidance on early red flags to watch for in sessions — such as fatigue, shakiness, persistent bloating, or low tolerance to stress — and the foundational, in-scope strategies that can make the biggest difference. These include supporting circadian rhythms, prioritising nourishment and recovery, and programming that respects a client’s nervous system and capacity.

Anthony finishes by sharing his Optimal You process, his work at Fifth Element Wellness, and what’s coming next with his PT mentorship program.
Connect with Anthony: Instagram @coach_anthonymasino

Listen on: Apple Podcasts Spotify