In this episode, Jackie Hanson (CO-Founder & CEO of Sprout Family) joins Lauren Costanzo (Account Manager, Eazy Benefits) for a deep dive into one of the fastest-growing areas of workplace wellness: fertility benefits.

We break down why fertility support is becoming a new standard in modern benefits plans—and what employers need to know as expectations shift.

🔹 What We Cover: • Why fertility benefits are gaining so much attention • The real challenges employees face—cost, access, stigma • How fertility support connects to broader women’s health and DEI goals • Why traditional plans often miss the mark • What a truly comprehensive fertility program looks like • Market trends, adoption stats, and policy changes to watch • How employers can gather data, build a business case, and prove ROI • Practical steps for offering fertility benefits—plus employer success stories

Jackie and Lauren bring together industry insight and real-world experience to help HR teams, employers, and advisors understand the strategic value of fertility benefits—not as a perk, but as a smart, ROI-driven investment in their people.

If you’re exploring ways to modernize your benefits offering, stay competitive, and support today’s diverse workforce, this episode is a must-watch.

Learn more about Sprout Family: SproutFamily.ca