Fearless Practice copertina

Fearless Practice

Fearless Practice

Di: Jules Smith
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Where are you in your private practice journey? How's it going for you? I'm Jules Smith, and I'm so glad you're here. The Fearless Practice podcast is your go-to resource for building a thriving private practice in Canada. Whether you're just starting out or looking to grow, this podcast is here to guide you every step of the way. I share practical tips on everything from launching your practice and filling your schedule to expanding into a group practice. But you won't just hear from me—I also interview Canadian therapists from across the country who share their real-life experiences, challenges, and wins. These honest conversations offer valuable insight, inspiration, and support to help you confidently create a private practice that works for you. Let's learn, grow, and build fearless practices—together. Economia Gestione e leadership Igiene e vita sana Leadership Psicologia Psicologia e salute mentale
Episodi
  • Eleanor McAlpine: How Following Your Values Can Shape Your Career | Ep 206

    Eleanor McAlpine: How Following Your Values Can Shape Your Career | Ep 206
    Oct 28 2026
    Who you are as a person does not easily stay outside of the work that you do. Your values and principles tend to come into play when you are trying to do your best work, and my guest today recommends that you intentionally bring them in! Eleanor is curious and compassionate. She always wants to know more, and this has led her to discover her favorite niches in clients to work with as a therapist. It also helps her network well, build resilient referral sources, and shows people that she truly cares about who they are, not just what they can do for her or her business. In this episode, Eleanor and I talk about incorporating your values into your career, and how you can unite your past experiences into the work that you currently do. Join us for a great discussion and enjoy her creative insights! MEET ELEANOR Eleanor, RCC and CCC, began her career in the 80s with an Undergrad with a counselling psychology major and then worked in every imaginable setting from corrections-adjacent secure care to high medical group homes. In 2024, she graduated from Kairos University with a MAC and began this phase of a people-helper life. She has augmented her caregiving roles with professional photography and compares being a team player in a large multisite practice to the coordination and wrap-around care that happens for a wedding couple. These collaborative instincts, humility, and raccoon-like curiosity make her a vibrant part of a group practice. Learn more about Eleanor on her website, Instagram, and Psychology Today accounts. In this episode: Why Eleanor became a therapist Eleanor's niching pattern Effective values-informed marketing Starting a private practice in the future Tailor-made marketing approaches Eleanor's advice to private practitioners Why Eleanor became a therapist Eleanor explains that being a therapist is something she's always wanted to do, and yet it has come far down the line of her career. This, she explains, was understandable once she received her ADHD diagnosis, which helped make sense of why Eleanor kept starting and stopping and starting various Master's degrees, careers, or roles throughout her life. She was interested in so much that choosing one path felt nearly impossible. The real progress and pivot came when Eleanor was encouraged to stop following her interests and start following her values. Now, Eleanor is really happy to be starting her journey as a practitioner at this stage in her life. She can gather up all of her life experience, lessons learned, and work done into an approach that can help guide other people in a way that only she can. Eleanor's niching pattern For Eleanor, the niching pattern that connects her with her best-fit clients is hourglass-shaped: it starts broad, then narrows down into the specific person or issue, but then widens again as she goes deeper into that niche. Eleanor works with ADHD and autism, especially late-diagnosis, and niches further into couples and marriage therapy, focusing particularly on couples that have someone who shows behaviors and patterns of ADHD and autism. Effective values-informed marketing The more you blend your values with your professional conduct, the more you receive in return. This is what Eleanor has discovered in her professional experience as a therapist. For example, Eleanor explains that when she conducts referral meetings or tries to build rapport with a new referral contact, she always leads with curiosity. Curiosity and compassion as the foundation beneath your professional approach shines that warm all the way through, connecting you with potential clients and referral sources alike. Starting a private practice in the future So far, Eleanor is considering starting a private practice as one of her retirement plans. Right now, Eleanor enjoys working in another private practice because it provides her with administrative support while she develops her career as a therapist. In time, however, she has her sights set on opening her own practice one day. Tailor-made marketing approaches Since most of Eleanor's clients are older, she knows they prefer physical media. So, she launched a visually-driven marketing campaign that included printed media. Purposefully, she also incorporated visual language: she shows herself holding her glasses, not wearing them, in the photograph to show her clients that she's established and clever and still approachable. Eleanor's advice to private practitioners Life tends to integrate your experiences in a way that you can use them and share them with others, something Eleanor shares. Connect with me: Instagram Website Resources mentioned and useful links: Eleanor McAlpine: How Following Your Values Can Shape Your Career | EP 206 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS2MO for two...
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    29 min
  • Kim Michael: From Corporate Leadership to Purpose-Driven Psychotherapy | Ep 205

    Kim Michael: From Corporate Leadership to Purpose-Driven Psychotherapy | Ep 205
    Oct 21 2026
    Would you consider running two different careers in parallel in your life and routine? That's what Kim does! Over the last three years, she has been working in corporate Monday through Friday and sees clients as a psychotherapist in the evenings and weekends. While it may seem like a lot, Kim explains that these two roles fulfill her equally and provide her with purpose and fuel her passion in tandem. Join our conversation today and hear more about how Kim pivoted to therapy later in her career and ended up running her private practice alongside her corporate job. She shares her tips, advice, and gives guidance on how to keep moving forward even when you aren't sure what the next step will be. MEET KIM Kim Michael is a Registered Psychotherapist and Licensed Clinical Hypnotherapist, as well as the founder of Thrive Through Therapy, a virtual psychotherapy practice serving adults and couples across Ontario. With a compassionate, trauma-informed approach, she helps clients navigate relationship challenges, anxiety, trauma, life transitions, and the pressures of demanding personal and professional lives. Kim integrates evidence-based approaches such as CBT, DBT-informed skills, mindfulness, parts work, solution-focused therapy, and Gottman Method principles to help clients create meaningful and lasting change. Alongside building her private practice, Kim brings extensive corporate leadership experience, giving her a unique understanding of workplace stress, burnout, high-performance environments, and the courage required to pursue a more purpose-driven life. Through Thrive Through Therapy, she is committed to creating a warm and inclusive space where clients feel truly seen, strengthen their relationships, and move from simply surviving to genuinely thriving. Learn more about Kim on her practice website, Psychology Today, and Instagram profiles. In this episode: Why Kim became a therapist Balancing corporate work and private practice Marketing the practice Overcoming struggles in private practice Kim's advice to listeners Why Kim became a therapist Kim didn't plan to be a therapist: her career pivoted from corporate to therapy, although she works in both! As a child, she was always curious about other people's experiences and emotions. It was naturally interesting for her to connect with people and talk with them about their lives. Before becoming a therapist, Kim explored therapy, reiki, and even clinical hypnotherapy, but she wanted to go a step further and integrate it all into her approach to life. Kim has had experience navigating stress, pressure, and conflict with her staff when she was in corporate, and these skills carried over into therapy, especially when she reached a professional crossroads and decided to pivot into becoming a psychotherapist. Balancing corporate work and private practice In 2023, Kim started as a solo practitioner after graduating from Yorkville University in 2022 - but at the moment, Kim has a foot in both worlds: corporate and private practice. She works a standard nine-to-five during the week and dedicates portions of her evenings or weekends to seeing clients in her growing Canadian private practice. Initially, it was more challenging, but Kim has gotten into the habit of working on what is realistic for her and her schedule. Kim has given herself the space to understand what she wants to do, and it is working out for her organically. For now, and for the foreseeable future, Kim is happy working as both a therapist and a woman in corporate. Marketing the practice At first, Kim started with the basics: launching a private practice website and opening a Psychology Today listing. However, what she has noticed working better now is word-of-mouth marketing. She's dialing down on great copy on her website, because she knows that clients want to recognize themselves in your content. Additionally, Kim has stopped comparing herself to the larger, more-established private practices out there. She trains her mindset to be proactive and focus on what she does uniquely, which also supports better word-of-mouth referrals. Overcoming struggles in private practice For Kim, the main struggle has been finding a balance between her corporate job and her work as a therapist. She's committed to finding a way to do both, because they are both important to her, but it remains something that she has to find a balance between. Another challenge Kim faces is the fluctuation of busyness throughout the year. Some weeks and months are busy, others are quieter, and it can be a struggle to keep the practice steady amidst the uncertainty. Kim's advice to listeners You don't have to feel completely ready, because readiness often comes with experience. Your confidence will grow with time. And don't compare your practice to anybody else's! If you are purpose-driven, it will fall into the right place. Connect with me: Instagram Website Resources ...
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    29 min
  • Maria Tsoukalas: From Forensic Assessments to Nomadic Therapy | Ep 204

    Maria Tsoukalas: From Forensic Assessments to Nomadic Therapy | Ep 204
    Oct 14 2026
    Is there something you have been wanting to try in your Canadian private practice, but you're unsure of how to approach it? Could you be waiting for permission to be creative? Well, here you have it! Maria pivoted her career from working as a forensic psychologist in prison systems and other group practices when she sat down with herself and was honest about chasing her goals: she wanted to travel the world while seeing her clients virtually. She figured it out, kept her clients at the center of her itinerary (including her interests), and found a way to bring her goal and dream to life. In this podcast episode, Maria and I discuss her journey - and encourage you to build the work/ life balance you desire! MEET MARIA Maria Tsoukalas is a Calgary-based psychologist with over 15 years in practice and is the owner of Aware Psychology - a private practice that sees clients virtually across Alberta and the Northwest Territories. She specializes in working with adults dealing with anxiety, sleep problems & insomnia, relationship issues, and grief & loss. Since 2023, she has visited 20+ countries while continuing to see clients and teaches clinicians how to build the same freedom into their careers. She believes travel can be a catalyst for self-reflection and personal growth and explores these insights on her Substack – Nomadic Minds. Learn more about Maria on her practice website, Psychology Today, LinkedIn profiles, and Substack account. In this episode: Why Maria became a therapist Starting a private practice and travelling Marketing the private practice Building the practice while travelling Advice for listeners Why Maria became a therapist Maria completed her Master's in Forensic Psychology because her passion at the time lay more in understanding criminal minds than in working as a therapist for the general population. She did that for a few years: Maria worked at a jail, at a security prison, but she found after a while that completing forensic assessments became a little boring. This discovery led Maria to pivot her career and work more therapeutically with her clients, building long-term relationships based on trust rather than doing forensic assessments. Starting a private practice and travelling Maria did open up her Canadian private practice, but before that she worked in other group practices and in the prison system. However, after some time, she decided that she felt more drawn to opening her own and working for herself. So, Maria left the agency where she was working part-time and started her own practice - while pursuing her dreams of travelling. Marketing the private practice When it comes to marketing her solo practice, Maria is doing what works best for her. For example, she's getting involved with Google Ads but choosing not to spend much time or money on SEO, since it fits her approach to her private practice in its current size better. However, Maria enjoys podcasts and researches ways to meet people and get her practice's name out there into the therapy community directly. Building the practice while travelling Once Maria got started, and after a few months in, she realized she could find a way to make it work and suit her schedule as well as her clients. She wasn't active in marketing or trying to build a caseload; Maria took it as it came. Maria would bunch her sessions together on a day that she knew she was going to be settled somewhere, having three or four sessions a day. Her workday would be over by noon, and she'd use the rest of the day to explore wherever she was. Advice for listeners Maria's advice for new therapists coming into the work: you don't have to practice the same way everyone else does. As long as you are following the ethics, regulations, and protecting your clients, you can bring in your creativity and find ways to do things differently! Secondly, bring your values front and center, and be brave to curate the life that you want. Allow your business to support your life, rather than building your life exclusively around your business Connect with me: Instagram Website Resources mentioned and useful links: 6 Mistakes To Avoid When Starting A Canadian Private Practice | EP 203 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS2MO for two months free) Get started with Hushmail here and get one month for free! Learn more about Maria on her practice website, Psychology Today, LinkedIn profiles, and Substack account Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn
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    26 min
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