Most businesses don’t lose their traffic because SEO “stopped working”.

They lose it because someone redesigned the website and didn’t know what they were doing.

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about website migrations, redesigns, domain changes, and how businesses accidentally torch years of SEO in a single launch.

This is the episode your controlling web developer probably doesn’t want you to hear.

In this episode, I cover:

Why website migrations go wrong so often

Why developers are not SEO specialists (and why that matters)

How URL changes wipe out rankings overnight

What 301 redirects are actually for and how people mess them up

Why missing metadata quietly kills performance

How to tell Google you’ve changed domain properly

What to do if you’ve already launched and everything’s gone a bit tits up

If you’re planning a website redesign, changing platforms, moving from .co.uk to .com, or touching your URLs in any way, listen to this before you launch.

If you’ve already launched and your traffic has fallen off a cliff, this will help you work out what’s broken and how to fix it.

Share this with your web developer.

Share it with your marketing manager.

Share it with anyone who’s about to make a very expensive mistake.

00:00 "Your Developer Is Not Your SEO Team"

01:49 "Why Website Migrations Go Wrong"

05:00 "A Real SEO Disaster Story"

06:47 "What Happens When You Mess It Up"

08:11 "How to Migrate a Website Properly"

12:10 "Fixing a Broken Migration"

If you want better results from your SEO and you don’t want to be firefighting disasters like this, I offer SEO supervision, training, and support for businesses and teams – https://nikki-pilkington.com/seo-training-and-development-uk/

Want more episodes?

https://seofuckingwhatpodcast.co.uk/