FERMAT Fridays copertina

FERMAT Fridays

FERMAT Fridays

Di: Fermat Commerce
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A proposito di questo titolo

 This is FERMAT Fridays, your backstage pass to what’s going on at FERMAT. Join us every Friday as we chat about what we're cooking up, the strategy behind it all, and of course our general musings. Expect juicy insights on new features, our latest experiment results, and whatever else is making waves in our world. Whether you're an existing customer or just a little FERMAT curious, this podcast will keep you up to date and entertained.Fermat Economia Marketing Marketing e vendite Ricerca del lavoro Successo personale
Episodi
  • EP024: Go Ahead, Just Build a Landing Page

    EP024: Go Ahead, Just Build a Landing Page
    Nov 22 2024

    In this episode Alex McEachern interviews Rishabh (CEO of FERMÀT) discussing the evolving landscape of e-commerce and marketing strategies.

    They explore the significant impact of privacy changes on customer acquisition, the shift from identity-based marketing to intent-driven strategies, and the importance of creating tailored landing pages and funnels.

    Rishabh emphasizes the need for brands to adapt to these changes by building unique experiences for different customer segments, ultimately leading to better measurement and more engaging commerce experiences.

    Chapters:

    00:00
    Introduction to the Future of Commerce
    01:47
    The Impact of Privacy Changes on E-commerce
    06:49
    The Shift from Identity to Intent in Marketing
    12:47
    Building Effective Landing Pages and Funnels
    18:43
    Measuring Success in the New Commerce Landscape
    27:40
    The Joy of Personalized Commerce Experiences
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    31 min
  • EP023: Post-Click Strategies from Fresh Clean Threads

    EP023: Post-Click Strategies from Fresh Clean Threads
    Nov 15 2024

    Follow Daniel on Linkedin - https://www.linkedin.com/in/danielsilverman92107/

    In this episode of Fermat Fridays, Daniel Silverman, the Senior E-commerce Product Manager at Fresh Clean Threads shares the importance of landing page optimization.

    Daniel discusses collaboration in experimentation and the need for scaling insights to improve revenue per session.

    He emphasizes the significance of optimizing the checkout process and post-purchase experience to maximize efficiency and revenue.

    The conversation highlights practical strategies and insights for e-commerce brands looking to enhance their digital user experience and drive growth.

    Chapters

    00:00 Introduction to E-commerce Expertise
    04:04 The Importance of Landing Page Optimization
    10:22 Collaboration and Experimentation in E-commerce
    14:29 Scaling Insights and Learning
    20:40 Optimizing Checkout and Post-Purchase Experience
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    36 min
  • EP022: Building Funnels With AI

    EP022: Building Funnels With AI
    Nov 8 2024

    Austin and Alex discuss how AI continues to evolve within the FERMÀT platform.

    They go over what the future will hold, what's already done and live, and talk about a few new AI assisted tools that were recently added.

    It's the first time an engineer from our team has joined the pod.

    You can follow Austin on Linkedin here - https://www.linkedin.com/in/austin-gandy/

    Chapters

    00:00 Introduction to Fermat's Future Directions
    02:45 Bridging Ad and E-commerce Platforms
    06:03 Automating Marketing Insights
    09:07 Magic Modules: The Building Blocks of Shops
    11:56 Optimizing Product Recommendations
    15:10 Experimentation and Performance Goals
    18:00 The Future of Self-Optimizing Systems
    21:02 Conclusion and Next Steps
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    29 min
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