What does Canada look like when you move beyond the places everyone already knows? Dale Schober, founder and CEO of Radventures Canada, joins us to talk about the next chapter of the business, including a new series of multi-day adventures built around lesser-known parts of the country. Along the way, Dale shares three of his favorite Canadian destinations; places that offer a very different view of Canada from the usual itinerary.

We also get into the idea of transformational travel and why Dale thinks the phrase itself has become a bit of a buzzword. You can’t promise someone they’ll be transformed, but you can create experiences that surprise them, challenge them, and give them the chance to think and feel a little more deeply. It’s a thoughtful conversation about going beyond the obvious; both in where we travel and in what we hope travel can do for us.

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What if you could work with travel creators without paying to get them there? Tony Carne joins us on Experience This! Travel Show to introduce Collabs Map, a new platform connecting travel businesses with content creators already heading their way.

But great content is only half the battle. Tony shares a practical strategy for turning creator videos into direct bookings, getting your business discovered on Instagram and TikTok, and making creator marketing a measurable sales channel.

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In this episode of Experience This! Travel Show, we sit down with Henry Hooper, VP of Western Markets at Klook, to discuss where travel discovery is headed.

Henry gives us a really interesting look at how Klook is thinking about the experiences market not just selling things to do, but making travel simpler, helping travelers see value beyond price, and using content to help them discover something new.

We also get into creator marketing, social commerce, and one of my favorite points from the conversation: why “saves” matter more than likes or clicks when people are planning travel.

From there, we talk about Klook’s bigger ambitions across experiences, mobility, hotels, and B2B partnerships and what all of this could mean for tour, activity, and attraction operators trying to get noticed in an increasingly crowded marketplace.

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