Brad Frost is a leading expert in the field of design systems, best known for his Atomic Design methodology. His work has profoundly shaped how organisations approach building scalable, consistent, and flexible design systems across brands and platforms.

This thought-provoking discussion explores the critical importance of getting design tokens right, the common challenges teams encounter when implementing design systems, and practical strategies for overcoming these obstacles. Brad draws from his extensive experience working with organizations of all sizes to offer insights on creating systems that are not just technically sound, but genuinely useful and adoptable.

As AI and automation reshape the design landscape, Brad provides a compelling perspective on how human-centered design systems can remain relevant and valuable in an increasingly automated world. Whether you're a design systems veteran or just beginning your journey, this episode delivers honest, practical advice for building systems that stand the test of time while adapting to ever-evolving technology and organizational needs.

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Join us for a candid and crucial conversation with UX research and service design leaders Dr. Nick Fine and Thomas Wilson as they tackle one of the industry's most pressing but rarely discussed challenges: ageism in tech and design. In an era where UX leadership roles are increasingly disappearing and AI is reshaping the landscape, our guests share invaluable insights on building a sustainable, age-proof career.

This thought-provoking discussion explores the critical decision points between individual contributor and management paths, offering practical strategies for becoming truly irreplaceable regardless of your career stage. Fine and Wilson draw from decades of experience to highlight the skills, mindsets, and approaches that create enduring value in an ever-changing industry. Whether you're early in your UX career or a seasoned professional navigating industry shifts, this episode delivers honest advice for remaining essential and impactful in the face of technological disruption and changing workplace demographics.

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Join us for an insightful discussion with Pavel Samsonov, a seasoned UX leader whose journey through product management at industry giants like Amazon and Bloomberg has shaped his unique perspective on measurable design impact. Pavel breaks down why establishing a clear North Star is critical to UX success and how designers can create attributable work that gets recognized.

In this actionable conversation, we explore the art of failing safely as an essential component of effective UX practice. Pavel shares invaluable insights on navigating systemic challenges, implementing meaningful design metrics, and applying key principles from his time at Amazon that can transform how teams approach user experience. Whether you're looking to demonstrate your design's business impact or seeking to align your UX process with organizational goals, this episode offers practical wisdom for creating work that truly counts.

If you've enjoyed this conversation, don't forget to share this episode with your friends and colleagues—it's a conversation worth spreading!