Execution Insights: Jim Huling on Leadership, Purpose, and Driving Results
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Key Topics:
· Execution is Harder than Strategy: Every strategy requires people to consistently apply a different action, meaning they must change their behavior. This behavioral change is the hardest part of execution and is often underestimated.
· The Whirlwind vs. Focus: Most capacity (estimated at 80%) is already allocated to the "whirlwind"—day-to-day operations. Leaders only have a small percentage left for new initiatives. Dividing this small capacity among multiple goals makes failure nearly inevitable.
· Identify Leverage (The "How"): Instead of increasing raw activity, focus on the "fewest actions that, if done really well, would have the biggest impact." (e.g., improving a hotel guest's arrival experience boosts all subsequent satisfaction scores).
· No Involvement, No Commitment: Leaders must help team members understand why a goal matters. Giving people a voice in the process, even if they don't have the final vote, drives commitment over mere compliance.
· Update the Playbook: Many senior executives fail today because they are still using leadership playbooks that are a "relic" of previous decades. Leaders must show humility and introspection to recalibrate their style for the current workforce.
· Personal Growth is Required: "Every next level of leadership that you desire requires a next version of you." Leaders must continuously evolve their skills and approach to meet new challenges.
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