Every Yes Is a No: How to Build a Business You Don't Hate copertina

Every Yes Is a No: How to Build a Business You Don't Hate

Every Yes Is a No: How to Build a Business You Don't Hate

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What happens when the business you built for freedom becomes another job you cannot escape?Michelle Kuan, founder of MLKMEDIA, joins Heather Cooper and Blakely Graham to share how she built a fast-growing marketing agency and why she eventually had to make it smaller. She opens up about burnout, values-aligned leadership, and learning that every yes comes with a no.Michelle also shares how strength training helped her build confidence and value what her body could do instead of trying to make it smaller.Plus, Heather and Blakely unpack the backlash to Sydney Sweeney's sports-betting campaign.Key Takeaways:Why every yes is also a no to something elseHow keeping promises to yourself builds confidence and self-trustWhy a profitable client can still be wrong for your businessHow values make difficult business decisions clearerWhy throwing more money at burnout rarely addresses the structure causing itWhat it can look like to shrink a business in order to save yourselfWhy returning to your original purpose can make work meaningful againHow to separate healthy ambition from the endless chase for the next numberWhy strong leadership includes protecting your team and learning from early mistakesHow strength training helped Michelle shift her focus from appearance to performancePlease consider sharing this episode and subscribing to the show for more of the career questions women want answered but rarely ask out loud.Follow Our Guest:Michelle Kuan on Instagram: https://www.instagram.com/itsmichellekuan/ Michelle Kuan on LinkedIn: https://www.linkedin.com/in/michelleliukuan MLKMEDIA: https://mlkmedia.com/ Follow Not All Business:Instagram: https://www.instagram.com/notallbiz/ LinkedIn: https://www.linkedin.com/company/notallbusiness/ Substack: https://notallbusiness.substack.com/ Links & Mentions:MLKMEDIA: https://mlkmedia.com/ (Michelle's marketing agency for health, wellness, and fitness brands)Coilie, The Modern Landline: https://coilieco.com/product (Blakely's shareable smile)Voicemails for Isabelle on Netflix: https://www.netflix.com/title/81716219 (Michelle's shareable smile)Sydney Sweeney sports-betting ad coverage: https://www.axios.com/2026/09/18/novig-sydney-sweeney-ad-backlash-women-in-sports ESPN The Body Issue archive: https://www.espn.com/espn/feature/story/_/id/27400369/the-body-issue Submit Your Sticky Situations:Got a sticky situation for Not All Business? Send an email or voice recording to sticky@notallbusiness.com or drop your question in the comments.Thank You to Our Sponsors:Face Five Acne Clinic, Root-Cause Acne Care, No Harsh Prescriptions Required: https://facefiveacne.com - code NOTALLBIZ10 for 10% off your first orderFollow Face Five Skincare: https://www.instagram.com/facefiveskincare/Follow Wellness with Yuki: https://www.instagram.com/wellnesswithyuki/ Not All Business is Sex Ed for Your Career: the honest work questions women want answered but rarely ask out loud. Hosted by Heather Cooper and Blakely Graham, alongside producer and co-host Clay Carnill, new episodes drop every Thursday covering the real stuff: workplace drama, salary negotiation, imposter syndrome, and the sticky situations nobody has a script for. Subscribe so you never miss the next conversation.
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