After nearly 17 years in the trade show industry, Robyn Davis has picked up countless insights from advising exhibitors, and now, she's sharing actionable tips and frameworks in her new book, "Exhibit Smarter: A Step-by-Step Guide to Trade Show Success." In this episode, Davis reveals how exhibitors can avoid common booth mistakes, measure what truly matters and apply her four strategic questions to get better results. Davis also discusses the value of swag and the essentials in her trade show survival kit.

Liz Lathan and Nicole Osibodu, co-founders of Club Ichi, have found that the most powerful, successful events build community through casual conversation, playful experiences and peer-to-peer exchanges. In this episode, they delve into the origin story of their social club and membership community that was designed to tear down the networking practice of scanning badges to see who's most worth your time. Plus, they open up about the "Secret Family Reunion" trip to New Zealand that surprised 50 member attendees at the airport with the bucket-list destination.

Creative director and experiential storyteller Dr. Ilana Gilovich-Stossel takes us behind the scenes of immersive theater experiences like "Sleep No More" and Hendrick's Gin's "Anotherland," revealing the art and science of turning a brand story into an extraordinary world. She shares her journey to becoming chief storyteller at Emursive Productions, and how she creates environments that seamlessly blend symbolism, mystery, personalization and human connection. Plus, Gilovich-Stossel breaks down the core elements of immersive design for narrative-driven events.