Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants copertina

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Di: Annie Franceschi | Brand + Business Strategist
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A proposito di questo titolo

 Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 12+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms2022-Present, Greatest Story Creative LLC Economia Gestione e leadership Leadership Marketing Marketing e vendite Successo personale Sviluppo personale
Episodi
  • 60. Disney’s Proudly Unoriginal Positioning Strategy: Choose a Common Purpose (Clarity Before Creativity Series)

    60. Disney’s Proudly Unoriginal Positioning Strategy: Choose a Common Purpose (Clarity Before Creativity Series)
    Feb 17 2026

    If you’ve been stuck trying to sound “unique” enough in your messaging, this episode is your permission slip to stop.

    Because even Disney—one of the most iconic brands on the planet—doesn’t win by obsessing over originality. They win by aligning everything they do around one simple idea: a common purpose. A short, clear reason your business exists that becomes an internal filter for your messaging, your decisions, and your client experience.

    In this first episode of the "Clarity Before Creativity" series, I’ll introduce Disney’s “common purpose” concept (straight from the Disney Institute), why it’s a secret weapon for service-based businesses, and how to create your own in 10 words or less—so you can build momentum without rewriting your website 47 times.

    🎯 YOU’LL DISCOVER

    1. Why “trying to be original” keeps smart experts spinning instead of taking action
    2. Disney’s common purpose—and how it quietly powers their consistency and customer / client experience
    3. How a 3–10 word purpose becomes your North Star for messaging, offers, and decisions
    4. Why your positioning doesn’t need to be unique—it only needs to be true (and delivered consistently)
    5. A real retreat example of what a common purpose can sound like in the real world

    🙌 PUT THIS INTO ACTION

    Before the end of today, write 3 draft versions of your common purpose (10 words or less).

    Try these prompts:

    1. I create ___
    2. I help people ___
    3. I make ___ possible

    Keep it simple. Don’t overthink it. Make it true.

    Want help defining your common purpose and turning it into messaging that attracts dream clients?

    👉 Book a free 20-minute consult at greateststorycreative.com/consult and we’ll map your clearest next step together.

    🎧 DIVE INTO THESE RELATED EPISODES

    More from the Clarity Before Creativity series:

    1. Arriving next week (Feb. 24): The Blue Ocean Mistake 🌊 (the trap that keeps experts chasing original instead of building momentum)

    #positioning #messagingstrategy #brandclarity #coachingbusiness #consultingbusiness #servicebusiness #dreamclients #businessstrategy #disneyinstitute #customerservice #establishyourself #claritybeforecreativity
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    19 min
  • 59. Bookkeeping Hack: How to Organize Receipts Without Thinking or Adding Software (Minisode)

    59. Bookkeeping Hack: How to Organize Receipts Without Thinking or Adding Software (Minisode)
    Feb 10 2026

    Ever wish receipts could magically file themselves?

    Well... maybe they can! Got a phone + an email address? I've got you covered!

    In this short but powerful minisode, I share my 2 almost autopilot, stress-free systems I use to organize business receipts on-the-go, with no new apps, no complicated tools, and definitely zero spreadsheet overwhelm.

    Whether you’re a coach, consultant, or speaker, these hacks will help you feel lighter and more prepared when tax time rolls around.

    🎯 YOU'LL DISCOVER:

    • How to organize paper receipts using just your phone’s photo album (or Google Drive)
    • A “set-it-and-forget-it” email trick for digital receipts
    • Why simplicity—not more software—is the key to staying on top of tax-time clutter
    • The confidence boost that comes from knowing your receipts are handled


    📬 NEVER MISS A NEW EPISODE:

    Want new episodes (and any exclusive resources or bonus tips) sent straight to your inbox?

    👉 Sign up here to stay in the loop: greateststorycreative.com/podcast
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    6 min
  • 58. Fresh Start Strategies to Fix an Offer That Flopped the First Time ("Best Of" Episode)

    58. Fresh Start Strategies to Fix an Offer That Flopped the First Time ("Best Of" Episode)
    Feb 3 2026

    Not every offer lands the first time—and that doesn’t mean it’s not worth doing.

    Back in 2021, I poured my heart into launching my Make More Magic™ business retreat at Disney World… and only one person signed up. Oof.

    But THIS week?! I'm packing my bags for Orlando, because just a few months ago: That same dream offer sold out with ease—and no pressure, no pushing, just alignment-and it's happening!

    In this “Best Of” episode (with brand new intro), I’m sharing the behind-the-scenes story of how I turned that flop into a full house—and the 3 Fresh Start Strategies you can leverage that made all the difference.

    If your new year or January hasn't gone as planned or your latest offer didn’t land, this episode will help you reset, regroup, and relaunch—with clarity, confidence, and clients who are genuinely excited to say YES!

    🎯 YOU’LL LEARN:

    • How I went from 1 signup to a sold-out retreat
    • How many days of school my son missed this January ;)
    • The exact steps to validate and reshape your idea
    • A practical way to co-create offers your audience can’t resist
    • Why letting go of pressure creates magnetic alignment


    🎢 READY TO JOIN THE MAGIC NEXT TIME?

    Wish you were heading to Disney with us? Another Make More Magic™ retreat at Disney World is coming!

    ✨ Get on the interest list now and be first to know when applications open: 👉 greateststorycreative.com/retreat
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    20 min
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