Episode One - AI without the fear – practical uses for small businesses
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A proposito di questo titolo
- Plain-English look at AI: what it really is, why it feels intimidating, and how small and micro businesses can start using it confidently.
- Hosted by Liz Barclay with guest Kirsty Ingleson of AI Meets Reality, who supports learners and small firms across education and industry.
- Reframes AI as familiar, everyday technology already in use (sat-nav rerouting, predictive text, cameras, recommendations).
- Explains the late-2022 shift with generative AI: mass adoption driven by free, easy access rather than brand-new technology.
- Focus on practical business value: saving time, not replacing people.
- Real examples from a small business: automating social media, supporting pricing decisions, modelling costs and margins, spotting market gaps.
- Core theme of confidence: fear comes from jargon and hype more than the tech itself.
- Shows how clear roles and prompts make AI more useful and focused.
- Challenges the idea that some sectors “can’t use AI”; benefits exist across industries with the right guidance.
- Emphasises the human role: AI works best when people are supported to use it well.
Who it’s for
- Small and micro-business owners, sole traders, freelancers and advisers who want practical reassurance rather than hype.
Up next
- Building confidence step by step: simple starting points and how to apply AI safely and effectively day to day.
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