Episode 983: Passport + Mentors = Retention copertina

Episode 983: Passport + Mentors = Retention

Episode 983: Passport + Mentors = Retention

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Synopsis Just stepped down from your chapter’s leadership team? Mark Graber wants you as a mentor for the BNI Passport to Success program. The Passport Program is an engagement tool for BNI members and a retention tool for BNI chapters. It brings together everything a member should be doing to get the most out of BNI. Why Should You Mentor? Being a mentor keeps both you and the new member actively involved in BNI.Going through the Passport Program again deepens your own relationships and networking skills.Growing the chapter through by onboarding quality members generates more business for everyone. Links Visit Mark’s region, BNI British Columbia.Listen to Episode 922: The Power Beneath the Surface.Listen to Episode 942: Engaging Longtime Members.Read The Networking Mentor. The Official BNI Podcast is sponsored by Misner Audio Programs. Complete Transcript of Episode 983 Priscilla:Hello everybody, and welcome back to the Official BNI Podcast. I’m Priscilla Rice, and I’m coming to you from Live Oak Recording Studio in Berkeley, California, and I’m joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello Ivan, how are you and where are you? Ivan:I am doing great. I’m in Austin preparing for the [BNI] Global Convention in Monaco, and the [BNI] French [Conference], also in Monaco. So I’ll be there later this week. And going to Convention is always a blast. Priscilla: Mm hmm. Sounds fun. Ivan:I have a good friend on. This is his first time on BNI Podcast. I’m a little surprised it’s his first time. Mark has always got great content. Mark Graber is [BNI] Executive Director for Vancouver Island, Lower Mainland Southeast, Lower Mainland West, Northern Interior — that’s a long description — in British Columbia, Canada. He was a high school mathematics teacher, which I didn’t know, for 15 years, and a lecturer at Curtin University in Perth [Australia] in the business school for 13 years. He has three children. Sophie, I can’t pronounce the next name, is it Lachlan (LATCH-lann)? Mark:Lachlan (LOCK-luhn). Ivan:Lachlan, okay, and Ellie. Mark joined BNI as a member in 2004 in Perth, and he’s developing learning management systems primarily with Moodle. [He was] on the Inaugural Innovation Task Force for BNI under Graham Weihmiller; he was 10 years on the Founder’s Circle. He helped to develop BNI TV on YouTube. He is the one who came up with the concept or the phrase “Ivan Unplugged” for my Ask Ivan stuff, which I use a lot, Mark. And I mostly refer that it came from you. He’s been in BNI for 23 years. Mark Graber, welcome to the BNI Podcast. Mark:Oh, it’s wonderful to be here, Ivan. Thank you so much for having me, and [thanks] Priscilla, and thanks to Dana for coordinating all of it. It’s a real pleasure. Ivan:Yeah, everybody needs a Dana. She’s a great assistant, and I’m lucky to have her. So you helped to develop with Hazel the Passport Program, and the topic here is Passport + Mentors = Retention. So, talk a little bit about how the Passport program began. Mark:So, it began really with the retention problem within our region, and we were losing first-year members. We wanted greater retention. We know that when members stay longer, they pass larger referrals, and chapters grow larger, so we knew it was a moving target. And I’d heard too many times, and still do, that you know, major reason people left was that they were too busy. So together with my business partner Hazel Walker, we started, as Hazel calls it, spitballing — brainstorming ideas and concepts of how we could onboard new members really well, and make sure they covered all the major topics and sort of the situations they would encounter, and to guarantee that each member was receiving the same level of engagement and sort of understanding. So I took it from my academic life, a Capstone Unit in the Bachelor of Business degree, where all the schools came together from management, marketing, economics, finance, business law, and we created a passport there. They would meet each other, because they were in their own independent silos, and they were meeting for the first time. And so, I translated that concept over about onboarding. So Hazel began to create all the content, and we kept, you know, adding, taking away, thinking what was most important. You know, the usual whiteboard days and design samples and printing out hard copies, and you know, we were exchanging hard copies at conferences eventually, when it spread to different countries. So that’s how it began. Ivan:So you talk about the Passport Program being an engagement tool, not an educational tool. Talk about that. Mark:Well, we wanted it because we’ve established the [BNI] Core Value of Building Relationships and recognized that the engagement was key to a member’s length of stay in BNI. And that it was all about understanding about how much you know people care before how much people know...
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