Episode 9: What Consulting Firms Can Learn from a Real Estate Agent About Building Strategic Partnerships
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On this special episode of the podcast, Asher Cohen, host of The Real Deal and one of Arizona’s top real estate advisors, joins Mike Grinberg, Co-Founder & CEO of Proofpoint Marketing, for a conversation that bridges two worlds: real estate and consulting.
Asher shares insights into how successful real estate agents cultivate strategic partnerships—and why consulting firms should pay attention.
They dive into:
-The art of building trust quickly in high-stakes environments -How understanding your clients’ personal “why” drives better partnerships -The role of empathy and listening in long-term business relationships -Creating genuine value instead of transactional connections -Why service-driven professionals win loyalty—even outside their own industry
Asher pulls back the curtain on tactics real estate pros use daily—like staying front-of-mind with value, reading between the lines of client conversations, and becoming a true advocate rather than just a vendor.
Whether you’re in consulting, marketing, or any service industry, this episode will challenge how you think about relationships and partnerships that actually move the needle.
Listen now and discover how a real estate mindset might just transform your business.