YouTube is the super-app that has already won the streaming wars. Jamie, Steph, and Wil dig into watch habits, Shorts vs. long-form, creator economies, live sports, policy risks, and why YouTube feels like “groceries” while prestige TV is dessert.

Segments

• 00:03:00 YouTube as a media “super app” (UGC + TV + music + rentals + podcasts)
• 00:10:00 Social detox → intentional YouTube viewing vs. doomscrolling
• 00:14:00 Modularity: Shorts, 10-min vids, 2-hr essays, and live streams
• 00:18:00 Are creators the new networks? (Terrell Grice, Hot Ones)
• 00:25:00 The live-sports moat; “Venue” bundle shoutout
• 00:27:00 Global scale: India, U.S., Brazil user bases
• 00:33:00 Money talk: asset-light payouts vs. studio risk; Alien Earth cost example
• 00:37:00 Policy & platform risk (FTC fines, FCC attention)
• 00:40:00 Public pressure & corporate modulation (Kimmel/Disney, Target)
• 00:49:00 Would-you-rather: Gen Z feed for a year vs. never rewatch again
• 00:51:00 Boycotts & ethical consumption (Nicki Minaj, MJ, R. Kelly feature control)
• 00:56:00 Beyoncé x Ivanka gala seating kerfuffle (light; meta branding chat)
• 00:58:45 Wrap + follows: @takeitpersonal_podcast

Links

• The Terrell Show — channel home | Coco Jones — comeback vlog | Performances
• Youglish — youglish.com
• YouTube Premium / Music overview
• YouTube TV — NFL Sunday Ticket