A new real estate listing option has landed in Washington, and it could change how brokers, buyers, and sellers think about days on market, pricing strategy, and pre-market exposure.

In this episode of Pocket Hours, Jennifer Nelson takes a first look at First Look, the new MLS status that allows sellers to market a property for up to 21 days before it begins accumulating days active — all while allowing showings, open houses, and even offers.

Jennifer explains how First Look works, why it was created, and where the potential benefits and complications may be hiding. She shares her own experience using First Look and brings in perspectives from high-producing real estate brokers who see everything from a useful pricing and marketing tool to a potential source of buyer confusion and transparency concerns.

The big takeaway? First Look is still very much an experiment. Jennifer examines what agents should be watching, including property history, price changes, days on market, buyer access, seller strategy, and the responsibility brokers have to make sure their clients understand what they're seeing.

With plenty still to learn, Pocket Hours will revisit the same questions, and some of the same brokers in March 2027 for a second look at First Look.

Jennifer Nelson is the founder of Scout Real Estate: scoutrealestate.com. Information on how to get your clock hours and other offerings for Scout School are also listed at scoutrealestate.com/scout-school.

Pocket Hours theme music, Welcome Home, composed and performed by Jennifer Nelson.

This episode was produced by Audiotocracy Podcast Production.