Episode 70: Event Organizer or Event Operator? The Distinction Matters More Than You Think
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Episode 70: Event Organizer or Event Operator? The Distinction Matters More Than You Think
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Why has the live events production industry been so chronically underserved by technology? The answer starts somewhere most people have never thought to look: a government database.
In this episode, guest host Dani Porter-Condon, VP of Marketing at LASSO, breaks down the foundational reasons production companies keep ending up with software that wasn't built for them — and what it actually takes to close that gap.
You'll learn:
- Why live events production doesn't have its own industry classification, and why that matters more than you'd think
- The critical difference between an event organizer and an event operator — and why confusing the two has cost this industry decades of operational clarity
- How production companies can identify whether they have a headcount problem or a systems problem (hint: it's almost always the systems)
- What operational maturity actually looks like on the other side of the chaos
If you're running an AV house, production company, or crew staffing firm and you've ever felt like every tool you try was built for someone else — this one's for you.
👉 See what a purpose-built event operating system looks like: lasso.io/demo
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